Brand24

Brand24 helps to find your brand mentions and turn them into insights. Award-winning AI #sociallistening tool. 3800+ clients from over 150 countries.

[Brand24 @brand24]

Marta and Karol from our team just arrived at the @LDNTechWeek as part of the Polish delegation programme supported by the @biztradegovuk 💫

Since there are a lot of AI implementation topics on the agenda in the context of European companies, we can't really hide our excitement for all the new insights.

Thank you so much for inviting us to this awesome event @Maleeeenna & British Embassy Warsaw!

[Brand24 @brand24]

Last Friday, over 20 people stayed in the office until 3 AM...and no, it wasn't a deadline panic. It was our internal AI Hackathon 🤖

Everyone split into teams and spent the evening building actual tools, like a reach analysis tool, a brand audit system, or a short video generator.

Some teams started fresh, others picked up work they had already started.
But everyone shipped: 9 projects and 9 working MVPs (you gotta admit, that's impressive)! 👏

Huge kudos to everyone who joined. This was 100% voluntary, and 20+ people chose to spend their Friday evening at the office building something new.

That says a lot about the people we get to work with every day and we're genuinely proud of this team 🥹

[Brand24 @brand24]

@velonxbt well, we actually got the answer through our ChatBeat tool and that's the main topics around AI Visibility:

[Brand24 @brand24]

AI visibility is the buzziest new marketing category.
It's also the one where people openly call the tools "lottery tickets"🎟

We tracked 46,350 online mentions about AI visibility to find out what marketers are actually struggling with 👀

Spoiler: 80% of the conversation is just two questions on repeat: how do you measure it, and how do you improve it.

Read more here: https://t.co/wRUqfGhwU1

[Brand24 @brand24]

Great question! It actually means your brand is well-represented in the sources ChatGPT draws from. Think third-party mentions, review sites, forums, niche publications. AI models don't just pull from Google rankings, they pull from the broader web of content that references you. So yes, high contextual relevance for a specific query plays a huge role here.

[Brand24 @brand24]

According to @semrush research, only 44.3% of pages ranking in @Google's top 10 appear in any AI-generated answer, and for @ChatGPTapp specifically, that overlap drops to just 2.1% 📉

We identified the biggest AI visibility pain points marketers are facing, by tracking 46,350 online mentions across social and non-social media platforms in the last weeks.

Read the full analysis on our blog 👉 https://t.co/wRUqfGhwU1

[Brand24 @brand24]

Pierogi have better PR than NATO 🥟
And that's not a joke: it's what 893,541 mentions of Poland actually tell us.

When we analyzed how the world talks about Poland across English, French and German, one pattern kept appearing: the more you can touch it, taste it or watch it, the warmer the conversation gets.

🔴 Polish cuisine: 87% positive sentiment. Sport: 85%. Tech: 83%. Travel: 81%.

🔴 Geopolitics? 55%. The only category where Poland barely speaks (it just gets described).

Read the full report for free, no registration needed: https://t.co/on5FYkdd9U

@ThinkTankTC | @dfusion_comm | @sadek

[Brand24 @brand24]

The @FIFAWorldCup 2026 hasn't even started, and it's already one of the biggest cultural moments of the year ⚽

Here's a little sneak peek of our social listening stats:

📈 208M reach of Shakira & Burna Boy's official anthem "Dai Dai" dropping
📈 265M reach of BTS, Madonna & Shakira announcement as Halftime Show headliners with 80% of negative sentiment
📈 Almost 2B reach and 118K mentions only within the last 30 days
📈 Anticipation (48%) and joy (31%) are dominating emotions around the World Cup

We're already looking forward to the buzz once the biggest football event finally kicks off!

[Brand24 @brand24]

We're live at @infosharepl in Gdańsk, waiting for you at the Marketing Village with some AWESOME coffee ☕

Swing by our Brand24 stand, and ask Monika and Mikołaj anything about social listening & AI visibility 💬

[Michal Sadowski @sadek]

Dostaliśmy props od OpenAI za zużycie 10 miliardów tokenów 🚀

Drugie tyle pewnie wyrobiliśmy już w Anthropic / Claude Code.

Plan jest taki, aby w nieodległej przyszłości te statuetki robiły w firmie za podkładki na monitory i przyciski do papieru.

Ekipa Brand24 korzysta coraz mocniej, wiele osób tworzy nowe automatyzacje, mini produkty wewnętrzne i zewnętrzne. Nie sztuka oczywiście trwonić tokeny na lewo i prawo, ale u nas wartość dla firmy jest ogromna co widać w bardzo dobrym 30%+ wzroście rok do roku i tempie rozwoju nowości produktowych.

[Brand24 @brand24]

What's behind a sudden spike in brand mentions? Who's driving positive buzz? How does your sentiment stack up against competitors?

We asked Brand24's AI Assistant on the example of @Zalando and this is what we found out 👇

You can try it on your own brand → check our free trial 👀

[Brand24 @brand24]

Does the world like Poland more than Poland likes itself? 🇵🇱

Together with Marka Polska, Insights24 and @dfusion_comm, we analyzed 893,541 mentions of Poland across English, French and German, during three months.

The findings? Kind of a gut punch:

🔴 Polish cuisine scores 87% positive sentiment globally. Sport: 85%. Tech: 83%. People love the Poland they can taste, watch and visit.

🔴 Geopolitics scores 55%. That's the Poland people imagine: abstract, political, filtered through news. And that's the one dominating the volume.

🔴 And the biggest finding of all: the world sees Poland more positively than we see ourselves. Positive sentiment abroad is over 50% higher than at home. We're our own harshest critics.

Read the full report for free: https://t.co/WzNvfj7USm

[Michal Sadowski @sadek]

WOW! Świat widzi Polskę zdecydowanie lepiej niż my sami 🇵🇱🌍

Przebadaliśmy 893 tys. wzmianek o Polsce w 3 różnych językach - odsetek pozytywnych ocen Polski w zagranicznych wzmiankach jest o ponad połowę wyższych niż w lokalnej dyskusji!

W ciągu 3 miesięcy, dyskusje o Polsce wygenerowały 7,9 mld impresji zasięgu i 161 mln interakcji. Średni pozytywny sentyment wobec Polski wyniósł 62%.

Najbardziej pozytywne obszary to kuchnia (87%), sport (85%), technologia (83%) i turystyka (81%). Co ciekawe, akcja Łatwogang i Cancer Fighters, która zebrała ponad 250 mln PLN w 9 dni, wygenerowała 1,79 mld impresji zasięgu, 47 tys. wzmianek i 63 mln interakcji.

Także ekipa Łatwogang i Cancer Fighters i wszyscy zaangażowani w akcje mogą być dodatkowo dumni, że bardzo istotnie wpłynęli na wizerunek Polski za granicą!

Turystyka wygenerowała 589 mln zasięgu i prawie 8 mln interakcji, a Polska przestała być postrzegana jako „hidden gem”, coraz częściej trafiając do kategorii „must visit”.

Pełny raport do pobrania za darmoszkę w komentarzu (nie trzeba zostawiać maila, czy coś).

[Brand24 @brand24]

@BZemman58617 @adidas As you can see from the 841,700 search volume for top prompts and the top 100 key sources in this case, we're scanning the LLMs thoroughly. We're monitoring any keyword you choose - it can be your brand or a wider topic.

[Brand24 @brand24]

When someone asks AI "what's the best running shoe brand?", who actually wins? 👟

We ran it through Brand24's AI Visibility tab for @adidas, and the ranking might surprise you 👇

Now ask yourself: if someone asked AI about your industry, would your brand even show up?

That's exactly what the AI Visibility tab is for. Track how ChatGPT, Gemini, Perplexity and more talk about your brand, where you rank, and how you stack up against competitors.

The AI Visibility tab is available on all paid Brand24 plans as a paid add-on 👀

[Brand24 @brand24]

We took away emotion analysis and you were...not happy about it 🫢
So we brought it back!

The irony of using Brand24 to track the anger about a missing Brand24 feature is not lost on us.

[Brand24 @brand24]

The MET Gala is our annual goldmine for marketing memes, and yesterday the celebrities made sure to deliver high-quality input👇

What do the social listening stats say about this event? Within the last 24 hours, the MET Gala generated a total reach of 582 million, and more than 23,000 mentions, with a monthly non-social media reach larger than Coachella (180 million vs 138 million) ✨

[Brand24 @brand24]

@WojtekKardys @sadek Mamy update z danymi z wczoraj i pół miliarda przekroczone!

[Wojtek Kardyś @WojtekKardys]

Mamy już statystyki streamu Łatwogang @brand24, sam @sadek je przedstawił:

- 341 MILIONÓW zasięgu
- 5,4 mln interakcji
- 478 tysięcy udostępnień

A mówimy o tym, co może monitoring zmierzyć (czyli wszystkie grupki zamknięte, czaty, DMki itd. są praktycznie niepoliczalne)

Czyli zasięgu może być spokojnie 500 mln.
Pół miliarda.

K O S M O S