Unser Managing Partner Markus Kramer war diese Woche mit Schweizer Journalisten unterwegs, um die brandneue Harley-Davidson Pan America @H_D_Switzerland zu testen - seine Learnings: https://t.co/ebMJhZSIus
In order to reframe the #leadership problem, it is vital for the 21st century #leaders to periodically ask the question of ‘what would a #luxury brand manager do?’, when they are faced with dilemmas during executive decision making processes. https://t.co/Hv3eHrsLPt
Daniel Markowitz put it right: "If you’re struggling to generate effective solutions, you might change the way you’ve phrased the problem. (...) a small change of words can lead to a big change in your perspective” https://t.co/xJzVnXdbRy #solutions#reframing
To receive the latest thinking, insights and stories on brand strategy, public relations and social #media across the sectors we cover and beyond: https://t.co/wcqfSZQJC9 #newsletter
What is the purpose of the created #content ? What are the #keywords and phrases they’d type into a search engine in the hopes to find a #service like yours? What would the target market like to know about your products/services before making a purchase? https://t.co/BvXrlEvbOC
Psychologists, neuroscientists and sociologists agree: our #values shape our #behavior in many ways. Here is a new survey that reveals the most influential values. https://t.co/9DX5yIx3xC
#LinkedIn has published three guides designed to provide specific guidance on how #brands can maximize their #marketing efforts on the platform. https://t.co/fY3LDirKNz
As Margaret Heffernan wrote: “To succeed, in good times or bad, the leader of any organization must be able to answer the question ‘What are we here for?’” https://t.co/cg8YYohWrL #purpose#brands
Marketers need to take into account the key factors described in this article when considering their next #campaign or partnership, in order to deliver better results and avoid any potential #influencer#marketing pitfalls. https://t.co/USAmxYbmuA