Brand'Art

Brand'Art works with brands, talent + audiences, harnessing the power of music and tech to facilitate win-win partnerships.
Music•Technology•Culture•Brand

[Brand'Art @BrandArtAlchemy]

5/ Bots can make music. Africa must keep making culture. It’s time to remix strategy, ownership, and sonic sovereignty. Let’s make meaning louder than machines. 🎧
#AfricanMusic #AI #CulturalStrategy #Amapiano #Afrobeats #DigitalCreativity

[Brand'Art @BrandArtAlchemy]

4/ 🌍 Opportunities: – Build AI tools trained on African sound DNA – Human-AI collabs with artists as creative directors – Fan-powered discovery + curation ecosystems

[Brand'Art @BrandArtAlchemy]

3/ 🚨 Risks: – Visibility collapse on crowded platforms – IP extraction without cultural credit – Fragmented monetization

[Brand'Art @BrandArtAlchemy]

2/ Bots can replicate rhythm, but not roots. They mimic the beat, not the meaning. Africa’s sonic identity must be protected, curated, and boldly projected.

[Brand'Art @BrandArtAlchemy]

The flood is real. But for African artists, this isn’t just competition—it’s an inflection point.

[Brand'Art @BrandArtAlchemy]

The AI music problem on Spotify is worse than you think. Some thoughts on how African artists can respond a 🧵 https://t.co/iht5shbrP1

[Brand'Art @BrandArtAlchemy]

TikTok launches new features for songwriters to spotlight their work - Music Business Worldwide https://t.co/xX854FqaFi

[Brand'Art @BrandArtAlchemy]

🫨Nightmare for Live Nation? Questions asked as DOJ discovers ticketing ‘kickbacks’ in OVG boss bid-rigging probe - Music Business Worldwide https://t.co/aoxesbpjFG

[Brand'Art @BrandArtAlchemy]

AI music invasion: 20K bot-created tracks uploaded to Deezer each DAY https://t.co/mQZZgZXpT1

[Revelator @GetRevelator]

🚀 15 billion streams.
304 million TikTok creations.
63 billion YouTube views.

Thanks to @musicbizworld for the coverage. Read more about our past twelve months, and the significance for the independent music sector: https://t.co/JfeUKljol6

[Ed Newton-Rex @ednewtonrex]

New reporting today showing the absolute flood of AI music on Spotify.

- 'Aventhis' has more than a million monthly Spotify listeners; one of his tracks has 2 million+ plays; he has released 57 songs in 4 months; he has an official Spotify-generated ‘THIS IS… Aventhis' playlist; its creator admits openly it is AI music.

- 'The Devil Inside' is an AI band with 700,000 monthly listeners, a track with 1.5 million plays. Also AI.

- 'Nick Hustles' has 200,000 monthly listeners. Also AI.

etc. etc. etc.

AI music is not just everywhere on Spotify (& other platforms) - it's *getting listens*.

Following the verdict in the Meta AI copyright lawsuit the other day, which said AI training will likely be illegal if plaintiffs focus on market impact, this is highly relevant to the lawsuits brought against Suno & Udio.

The market impact could not be clearer. Generative AI competes with the work it's trained on, and the people behind that work.

Absolutely fantastic reporting from @musicbizworld.

https://t.co/qLKYrirI3A

[Brand'Art @BrandArtAlchemy]

Music streaming's next growth era will come when listeners become creators https://t.co/0EM1bPrnjF via @MusicAlly

[Brand'Art @BrandArtAlchemy]

Not enough South African artists are exploring South America. Especially Brazil🇧🇷 and Mexico🇲🇽. Huge Market

[Brand'Art @BrandArtAlchemy]

https://t.co/1oL4W5MZMk

[Brand'Art @BrandArtAlchemy]

Streaming business is incredible difficult in Africa if you are outside of top tier>>Mdundo launches strategic review that ‘could lead to change in ownership, merger, strategic investor or other consolidation’ - Music Business Worldwide https://t.co/J50ple4Lgb

[Brand'Art @BrandArtAlchemy]

7/ Final Thoughts:
TikTok for Artists empowers musicians with tools to control their narrative, engage with fans, and monetize their art. For African artists, this is a significant step towards global recognition.

[Brand'Art @BrandArtAlchemy]

6/ Getting Started:
Artists need a certified TikTok artist account. Once set up, they can access these features and start leveraging the platform for growth.

[Brand'Art @BrandArtAlchemy]

5/ Global Reach:
TikTok's algorithm favors engaging content, allowing artists from any region to go viral. This levels the playing field, giving African artists unprecedented access to international markets.

[Brand'Art @BrandArtAlchemy]

4/ Monetization Opportunities:
With features like pre-save campaigns linked to Spotify and Apple Music, artists can drive streams and revenue directly from TikTok.

[Brand'Art @BrandArtAlchemy]

3/ Why This Matters for African Artists:
TikTok has been instrumental in propelling African music genres like Amapiano and Afrobeats to global audiences. This platform provides tools to further amplify that reach.