BrandBucket

[BrandBucket @brandbucket]

That's the list.

No budget. No agency. No workshop.

Just deciding before you fall in love with something.

[BrandBucket @brandbucket]

Five rules for naming.

Not opinions — mechanics. Each one explains why a name works or doesn't.

[BrandBucket @brandbucket]

ASK WHAT IT WILL COST YOU

Not the price — the friction.

Spelling it out. Repeating it. Correcting it. Explaining it.

Add that up over a decade, then compare it to getting it right now.

[BrandBucket @brandbucket]

You can win a domain auction and still lose the domain.

The original owner may still have time to renew it.

Margot Bushnaq, CEO of @BrandBucket, explains the 3 ways to buy a domain. 🏆

https://t.co/3iTy5BKlRy

#DomainNames #Branding

[BrandBucket @brandbucket]

Four checks. Four minutes. No budget.

The alternative is finding out after the signage is printed.

Which one would your name fail?

[BrandBucket @brandbucket]

Four checks that tell you more about a name than a month of deliberation.

None of them cost anything.
All of them take under a minute.
Almost nobody runs them.

[BrandBucket @brandbucket]

4 — IMAGINE IT IN FIVE YEARS

Picture it on a company 3x your size.

If it feels small now, you'll outgrow it before you're ready to do anything about it.

[BrandBucket @brandbucket]

The estimated value on a domain auction listing is the platform's own number.

The platform earns on the sale price. A higher estimate isn't against its interests.

Most bids land in the final hour — exactly when people overpay.

Set your maximum before it starts.

[BrandBucket @brandbucket]

What isn't a strategy: drifting.

Half-committed. Quietly embarrassed. Explaining it every time. Hoping it sorts itself out.

Drifting costs the most — and it's what almost everyone picks by default.

[BrandBucket @brandbucket]

Nobody tells you your name isn't working.

You just start doing a little extra work, for free, forever.

[BrandBucket @brandbucket]

CHANGE IT OR OWN IT

Fix it while you're small enough to move.

Or stop apologising and build so much recognition the name stops mattering.

Both are real strategies.