BrandExtract

We build brands people believe in. For over 15 years, our passion has been creating inspirational brands and experiences.

[BrandExtract @BrandExtract]

@AxiomCreative is joining BrandExtract!

We couldn’t be more excited to welcome Houston-based branding and marketing firm Axiom to our team. Together, we’re moving toward long-term goals of growth that will better help our clients thrive.

[BrandExtract @BrandExtract]

Everyone agrees on the brand. Then it’s time to carry it into sales conversations, and the brand message changes from pitch to pitch. Laura Paddock on why alignment is where it breaks down. Watch on Solving for B: https://t.co/sxaQlWogoZ

[BrandExtract @BrandExtract]

HubSpot can usually do more than your team thinks.

A maritime services group had more people meeting customers than licenses. Our custom object lets anyone log a meeting without a login and puts it all in front of leadership.

Here’s how: https://t.co/7Z6dmUdPo5

[BrandExtract @BrandExtract]

Your customer base turns over. New buyers keep entering your market, and in B2B they aren’t buying every day. Charity Ndisengei on building trust before they’re ready, so you’re the first brand they think of. Watch on Solving for B:https://t.co/LR81CN5gun

[BrandExtract @BrandExtract]

Your customer base turns over. New buyers keep entering your market, and in B2B they aren’t buying every day. Charity Ndisengei on building trust before they’re ready, so you’re the first brand they think of.

Watch on Solving for B:https://t.co/BjXzLzT5q9

[BrandExtract @BrandExtract]

Nearly finished website. Whole team signed off. Then the CEO says, “That’s not what we do.”

On Solving for B, Bo Bothe traces it back to strategy that never connected to brand, messaging or sales.

Watch the full episode:https://t.co/Q9it6WUyOu

[BrandExtract @BrandExtract]

Most websites mirror the org chart. Customers don’t shop that way.

In his new article, Donovan Buck shows how to build outside-in: https://t.co/xOjhtlwTQ2

[BrandExtract @BrandExtract]

You already have a leadership brand. Did you build it on purpose?

If you stepped away for six months, would clients still know what your company stands for?

Read the full article on the difference between representing a brand and becoming it. https://t.co/ERfi0KRrDJ

[BrandExtract @BrandExtract]

Marketing shouldn't be the first thing cut when budgets tighten. Our COO, Charity Ndisengei, makes the case on the latest Solving for B: marketing isn't a side hustle, it's what drives growth. https://t.co/aOBNMAWwH9

[BrandExtract @BrandExtract]

Solving for B is back, and now you can watch it. Bo Bothe, Charity Ndisengei and Donovan Buck dig into our new tagline, Insight to Impact: what it means and what it looks like in real client work. Watch the full episode:https://t.co/98JTJXmhaQ

[BrandExtract @BrandExtract]

A disconnected sales and marketing stack doesn't raise a flag. It just quietly costs you leads and revenue. If a lead sits for days before anyone follows up, competitors get there first. This isn't a tech problem, it's a revenue problem wearing a tech costume.

[BrandExtract @BrandExtract]

If your business runs on plants or heavy equipment, one bad audit or safety incident can cost you a bid or a sale. Laura Paddock breaks down what a real sustainability strategy buys a business like that.

https://t.co/Gxk08E1x5M

[BrandExtract @BrandExtract]

There's a different energy in a room when the camera's rolling. Bo Bothe, Charity Ndisengei and Donovan Buck got back in studio for a new episode of Solving for B. First time on camera. Still in the editing stages. More episodes to come.

[BrandExtract @BrandExtract]

A brand change isn't risky because of the change itself. It's risky because of how it's communicated. In Part 2 of Don't Torch Your Brand, Bo Bothe shares the playbook for getting the sequence right.

Read Part 2: https://t.co/ZX0qXjYS1K

[BrandExtract @BrandExtract]

The riskiest brand changes aren't operational. They're personal to your customers. Some major brands learned this the hard way. 

Part 1 of Don't Torch Your Brand, by Bo Bothe, is live: https://t.co/VTZJBhRHli
Stay tuned for part 2. 

#BrandStrategy

[BrandExtract @BrandExtract]

Brand value isn't just built by a sustainability report. It's built by decisions in procurement, governance and capital allocation.

The lesson: it's built in the boardroom, not the marketing department.

New Insight: https://t.co/ZLgk7lMFO3

[BrandExtract @BrandExtract]

Happy Fourth of July! 🇺🇸

As the U.S. marks its 250th anniversary, we're grateful for the freedom to build, create and grow.

Here's to the next 250.

#IndependenceDay #July4th #FourthOfJuly

[BrandExtract @BrandExtract]

Brand misconceptions were limiting S&B's ability to grow nationally. We helped clarify their identity by spotlighting what actually sets them apart: the people behind every project.

Check out the full case study to see how it all came together. https://t.co/vhAcsqK8sF

[BrandExtract @BrandExtract]

SEO isn't dead. It's evolving — and the brands that understand the shift will win in AI-powered search. The brands showing up aren't just technically optimized. They're genuinely credible.

7 strategies to adapt: https://t.co/MsEMBURwnG

[BrandExtract @BrandExtract]

62% of large B2B websites have a CSP. Fewer than 10% include a feature for reporting violations. Donovan Buck's latest article shows what's missing—and how to fix it. Share it with your web team. 🔗 https://t.co/tC00Xm73Uh

#WebSecurity #DigitalExperience #BrandExtract

[BrandExtract @BrandExtract]

The hardest part of any merger isn’t the deal—it’s what comes after.

Brand unites cultures, maintains trust and drives integration.

Read Dr. Charity Ndisengei’s whitepaper on the role of brand in M&A:
🔗 https://t.co/1duMzhps7B