Brand Igniter® Inc.

IGNITE YOUR GROWTH
Frameworks and Knowledge for Brand Growth

[Brand Igniter® Inc. @BrandIgniterInc]

7001 Before You Raise Prices Raise Perceived Value https://t.co/QDMctTfXUc via @YouTube

[Brand Igniter® Inc. @BrandIgniterInc]

Check out Brand Igniter®'s video! #TikTok https://t.co/X3IToMezyr

[Brand Igniter® Inc. @BrandIgniterInc]

Check out Brand Igniter®'s video! #TikTok https://t.co/e9oatPQC2k

[Brand Igniter® Inc. @BrandIgniterInc]

Check out Brand Igniter®'s video! #TikTok https://t.co/K0MdZCLucJ

[Brand Igniter® Inc. @BrandIgniterInc]

Check out Brand Igniter®'s video! #TikTok https://t.co/ck5beF5blY

[Brand Igniter® Inc. @BrandIgniterInc]

Join my upcoming Lunch & Learn about business growth made simple https://t.co/ccXY1WLpVJ

[Brand Igniter® Inc. @BrandIgniterInc]

Do you have a boring ad? Here is what you can do about it. Listen to our new podcast episode. https://t.co/JQhQKrpkHY

[Brand Igniter® Inc. @BrandIgniterInc]

Listen to "One-Page Wins" by BrandTips® For Decision Makers. https://t.co/8JdJZySY5p

[Brand Igniter® Inc. @BrandIgniterInc]

Win $100,000 for Your Business #appsumoblackfriday https://t.co/PegXwXzCLb

[Brand Igniter® Inc. @BrandIgniterInc]

Thanks to Kent Rebman for making this photo available on @unsplash 🎁 https://t.co/BKqReW9Atp

[Brand Igniter® Inc. @BrandIgniterInc]

Thanks to Hunters Race for making this photo available on @unsplash 🎁 https://t.co/0TftDi0HIt

[Brand Igniter® Inc. @BrandIgniterInc]

Honoured to be selected again to judge the CMA Awards as a Multi-Disciplinary Judge.
Did you do work that works? Share it with your fellow marketers.

Get the recognition your work deserves!.

Looking forward to reviewing the best in #CanadianMarketing a…https://t.co/9ZYBqjkIFC

[Brand Igniter® Inc. @BrandIgniterInc]

What is wrong with this picture?
Should Canadian news outlets depend on forwign social media channels to reach Canadians?

Is this like an abusive relationship?
There comes a time to escape.
Tough but better in the future.

Is t…https://t.co/a8x6zuPjRC https://t.co/fyj6kFsXfd

[Brand Igniter® Inc. @BrandIgniterInc]

“What is the best leadership advice you have received?” asked someone in the audience. Here is my answer

“Fortiter in re. Suaviter in modo”

This means

Be firm. Be kind.

It is being tough on the subject but entle with people.

I learned this go…https://t.co/GOJf9lXoJI

[Brand Igniter® Inc. @BrandIgniterInc]

When the cart leads the horse...
AI is a workdonkey, not the new idol to worship.
Strategy first, tactics (AI including) second.

AI is a great tool. Prodigiously fast and versatile.

Ask yourself, "how can we augment our brand val…https://t.co/h6n4iXbgT0 https://t.co/eu6JlXm7tn

[Brand Igniter® Inc. @BrandIgniterInc]

The moment of truth is not how many sign up but how many come back and adopt it.
Repeat use rules.

Will Threads achieve this?

Will it pass the test of privacy standards in Europe?

Time will tell

#marketing #management #branding #mentoring https://t.co/hqe0jdPeor

[Brand Igniter® Inc. @BrandIgniterInc]

Who needs who?
Do Canadians really need Facebook and Instagram for Canadian news?

Canadians can get and share Canadian news directly from Canadian sources.

It is simple.

If a foreign platform wants to use news from Canadian sources, they can pay for i…https://t.co/P8pLylPs7A

[Brand Igniter® Inc. @BrandIgniterInc]

Sharing with my network
Steven Beslic, CHRL is #hiring. Know anyone who might be interested? https://t.co/eRIVNxwfuX

[Brand Igniter® Inc. @BrandIgniterInc]

The real question is “WHY do people surf channels?’ “Price” is a shallow answer.

The easiest and most superficial answer to channel surfing is “price” “affordability”. https://t.co/1AyZcNb7Qf

[Brand Igniter® Inc. @BrandIgniterInc]

From Vanity Metrics to Business Metrics: Rethinking Marketing’s Evaluation and Rewards

Have you noticed the missing link?

The disconnect between industry rewards / awards and tangible business outcomes?

The gap between what the…https://t.co/YJdRRf59Mx https://t.co/fgcfjTO83E