BrandMaker, an Uptempo company

We are now Uptempo! Continue following us @we_are_uptempo

[BrandMaker, an Uptempo company @BrandMakerEN]

As the world of marketing changes, so does the role of the #CMO.

Mitchell Caplan discusses how CMOs need to evolve and learn to work closely with finance. He shares insights into how CMOs can use marketing operations to increase marketing performance. https://t.co/zaCefmE8mD

[BrandMaker, an Uptempo company @BrandMakerEN]

What are some of the best-kept secrets to successful agile marketing implementation?

Scott Brinker sat down with Andrea Fryrear, CEO of Agile Sherpas, a marketing-focused training and consulting company, to discuss agile marketing strategies. https://t.co/WeTlL0DlpN

#podcast

[BrandMaker, an Uptempo company @BrandMakerEN]

Are you struggling with fractured plans and misalignment? Join our on-demand #webinar with Bottomline Technologies' Sr. Manager of Marketing Technology, Lianna McGauley, as she discusses how they reorganized their marketing function for success. https://t.co/qzNMQNRyPW

[BrandMaker, an Uptempo company @BrandMakerEN]

Join us for a webinar on strategic marketing planning with Bottomline Technologies. They will show you how to bring all the components of marketing into one collaborative platform, improve productivity, and make better decisions to reach growth goals. https://t.co/UYf1v5dh84

[BrandMaker, an Uptempo company @BrandMakerEN]

Have you heard? 📣

Uptempo has been forged from three leading providers of marketing operations software—BrandMaker, Allocadia, and Hive9.

Read all about our rebranding journey here from desk of Jim Williams, CMO at Uptempo: https://t.co/KrRnuI0mNu

[BrandMaker, an Uptempo company @BrandMakerEN]

Are you struggling to get the resources you need to deliver strategic marketing campaigns?

Watch this webinar to learn how Splunk positions the need and value of both strategy and operations to get the required resources.

https://t.co/ixY97dZIZ5

#marketingops #webinar

[BrandMaker, an Uptempo company @BrandMakerEN]

We're excited to introduce you to Uptempo! As of today, BrandMaker, Allocadia, and Hive9 will operate under one name and consistent brand. You can follow our journey at https://t.co/T3pFwzEd2l and @we_are_uptempo
#MarketingOperations

[BrandMaker, an Uptempo company @BrandMakerEN]

Do you feel like you're stuck in a fog, with no idea how to improve your marketing efforts?

If so, watch our on-demand webinar, where we'll show you how our customers have broken out of the marketing fog to reach their goals.

https://t.co/rGkdeEks6l

[BrandMaker, an Uptempo company @BrandMakerEN]

Check out this informative podcast episode on how marketing ops can get involved in the strategic planning process, not just at the execution level. https://t.co/dQlSLcFKLi

#marketingops #martech #podcast

[BrandMaker, an Uptempo company @BrandMakerEN]

350+ companies, 16 languages, 23 countries...and 1 superb customer marketing manager.

Kira Kletti is learning how to connect 350+ enterprise companies—all from her desk in Germany.

Learn more about what's on the horizon for customer marketing: https://t.co/JOh3NipXYi

[BrandMaker, an Uptempo company @BrandMakerEN]

In this #podcast, Scott Brinker predicts what will stay the same, what will change, and what marketing leaders can do to prepare for in the foreseeable future.

Get ready to learn everything you need to know about the future of the #CMO role! https://t.co/Vyh41VlI61

[BrandMaker, an Uptempo company @BrandMakerEN]

If you’re a #marketing team that’s operating in silos, unable to properly track marketing spend, or have poor budget visibility, this session from the #MarTech virtual conference is for you: https://t.co/ir632YmkYk

[BrandMaker, an Uptempo company @BrandMakerEN]

Are you noticing ROI and attribution being used interchangeably? We too noticed this trend among marketers. Get the scoop on the difference between these two valuable measurements and learn how to create impact in your marketing strategy. https://t.co/k4rUALokko

#ROI #marketing

[BrandMaker, an Uptempo company @BrandMakerEN]

Marketing operations isn't just for techies--it's for anyone who wants to see their business goals achieved!

In this podcast episode, Ralf discusses the important link between marketing ops and achieving success. https://t.co/ciBm8snuxm

#marketingops #podcast

[BrandMaker, an Uptempo company @BrandMakerEN]

Having just one place to look at plans—instead of getting lost across scattered systems of record—makes agile marketing a little less scary.

To learn more about agile marketing, read the whole conversation between Scott Brinker and Andrea Fryrear. https://t.co/GWD4kz2zbu

[BrandMaker, an Uptempo company @BrandMakerEN]

Data is the foundation for a company's customer experiences.

In this episode, Scott Brinker and Frans Riemersma discuss why data is essential for analytics, personalization, campaign operations, performance measurement, and journey orchestration.

https://t.co/JSMtXiaJv8

[BrandMaker, an Uptempo company @BrandMakerEN]

If only there was just one ROI metric that mattered, it would make life a lot easier.

Unfortunately, there’s no one right number or even one strategy to measure ROI.

Here are 3 tips to better understand ROI measurements and plan for the journey ahead.

https://t.co/DmrwCND8rP

[BrandMaker, an Uptempo company @BrandMakerEN]

#Marketers merging their #martech stacks may be wondering how to deal with duplicate solutions and what to do if their stacks have vastly different maturity levels. Frans speaks with Scott Brinker to answer these common questions and more. https://t.co/WqlpCaCb5y

[BrandMaker, an Uptempo company @BrandMakerEN]

When Lianna joined Bottomline, teams across the globe were planning in PowerPoint and Excel spreadsheets.

Bottomline followed three steps to improve marketing planning. Read more: https://t.co/cBaHF1XHXP

#marketingops #marketing #planning

[BrandMaker, an Uptempo company @BrandMakerEN]

Almost half of North American marketing leaders can't calculate ROI for their campaigns. This is a critical issue, as 96% of companies use ROI to prove marketing's effectiveness. Get our new data report to learn more. https://t.co/zN4TqgfaTr