BrandRefinery

We love product launch.

[BrandRefinery @BrandRefinery]

Marketing is about selling, but also about ethics.
Trust, relatability and growth are as important for a brand to boost longevity and relevance💡
Read our blog on the ethics behind marketing: https://t.co/lEJetC5otL
#marketingethics #marketingstrategy #relationshipmarketing

[BrandRefinery @BrandRefinery]

Here are 5 simple #marketing tips for #NationalSimplicityDay!

📲 Adopt a multi-channel social strategy
#⃣ Follow relevant hashtags and create reactive content
💫 Share new content 3-5 times per week
🔍 Test your advertising optimisation
💬 Seek feedback from your audience

[BrandRefinery @BrandRefinery]

Furthermore,

🌟 #Marketing support is often provided in-platform, but you should have clear messaging ahead
🪙 All platforms will take a commission and processing fees, so account for these early on (typically 7-10%)

If you are in the early stages of #investment, let's chat!

[BrandRefinery @BrandRefinery]

Am I suitable for an #Equity crowdfund?

💸 Most platforms want 40%+ of investment ahead
💰 Equity platforms will always have a sweet spot, often £1-2m
📝Good for “established” businesses with financial tracking
📊 A detailed pitch deck with potential projections is expected

[BrandRefinery @BrandRefinery]

As it's #SocialMediaDay, we wanted to share a few ways that you can use social media to boost business growth 📈

By using a mixture of soft promotion, you can build a trusting relationship with your followers👥

Read our new blog: https://t.co/quCzmStefe

#socialmedia #growth

[BrandRefinery @BrandRefinery]

What are the pros and cons of de-influencing?

De-influencing refers to the new trend in which popular influencers intentionally talk you out of buying products that they believe aren’t worth the hype.

Read more: https://t.co/02n70HjzXy

#deinfluencing #influencermarketing

[BetaDen @BetaDenUK]

Don’t miss out - only 3 DAYS LEFT TO APPLY ⏰ We have limited places available, if you haven’t already applied for Cohort 7.0, then make sure to get your submission in before Friday 16th June 8 PM 👀🚨

🚀 Apply today: https://t.co/587eodvQ9p

#worcestershirehour #tech #UKSPF

[BrandRefinery @BrandRefinery]

*5 tips ahead of a product launch*

📑 Formulate a detailed digital marketing plan
👥 Refine your target audience and tailor to suit
🧪 Use test advertising to optimise and build interest
🧮 Build an engaged database
📳 Employ a detailed multi-channel strategy

#productlaunch

[BrandRefinery @BrandRefinery]

❔When planning a reward #crowdfunding campaign, it is important to ensure that your reward perks are going to attract backers

❕The key is offering something unique or bespoke that you aren’t already

If you are in the process of formulating your strategy, get in touch to chat!

[BrandRefinery @BrandRefinery]

We don’t use customer personas.

We work with a lot of start-ups who are overly focused on the potential “who”, rather than curating genuine live data from their target audience.

Read more of our thoughts in our #NewBlog - https://t.co/czAchiLeAt

#customerpersonas #personas

[BrandRefinery @BrandRefinery]

Back to basics!

#B2B (business to business) refers to organisations who sell products or services to other ones

#B2C (business to customer) is the process of selling directly to customers, bypassing third-parties

Consider where your product/service will offer the most value 🧐

[BrandRefinery @BrandRefinery]

Digital marketing looks at how individual tools or digital channels can convert prospects, whilst Inbound marketing considers the goal first then looks for tools that will help reach the target customers.

#digitalmarketingtips #inboundmarketing

[BrandRefinery @BrandRefinery]

Determining your route-to-market starts with the customer. You will only sell a product if it provides value and the customer is willing to buy it. This means that you need to understand who your target audience is and where they are located.

#productlaunch #routetomarket

[BrandRefinery @BrandRefinery]

It’s National Ideas Month! 💡

The perfect time to form new ideas, and share them too.

Here are 7 tips from us to push your content strategy forward and stand out from your competitors: https://t.co/cUjXcuu9f0

#ideas #nationalideasmonth #ideasmonth #newidea #productlaunch

[BrandRefinery @BrandRefinery]

When launching a new product it can be easy to overlook additional costs that could potentially eat into your budget. It is always best practice when launching a product to set aside around 10% of your total budget as a contingency for surprise costs.

#budgeting #marketstrategy

[BrandRefinery @BrandRefinery]

Improving your SEO allows you to rank higher in Google search results which results in more traffic to your website from organic searches.

PPC ads are paid online advertisements that appear next to searches on Google which result in paid traffic to your website.

#seo #ppc

[BrandRefinery @BrandRefinery]

To celebrate National Crowdfunding Day, we would like to share our thoughts,

We discuss some of the most important factors of B2C crowdfunding, from crowd sourcing to building trust.

Read our #NewBlog here: https://t.co/jFaC5WIQ2T 

#nationalcrowdfundingday #crowdfundingday

[BrandRefinery @BrandRefinery]

Whether it's posting on social media or running an email campaign, digital marketing is what we marketers strive for.

The word refers to all forms of marketing using digital communication, and you will see almost all brands use it.

#digitalmarketing #digitalmarketingagency

[BrandRefinery @BrandRefinery]

A brand is like a living, breathing person. It has a voice, interests, fashion sense, speech patterns and is reactive to current events.

Read our #NewBlog all about the importance of brand guidelines and how they aid your brand vision in the long term 💭

https://t.co/yxWUWAyWyx

[BrandRefinery @BrandRefinery]

We work closely with our clients to help maintain an effective balance between content that is both original, high quality and optimised technically for search intent.

#contentmarketing #contentstrategy