Jon Ward

As a brand consultant, I see the brand as the fulcrum of the entire business. Master your brand, and everything follows.

[Jon Ward @BrandSecrets]

Great brands are psychic. They know what turns you on.

[Jon Ward @BrandSecrets]

Astonishing truth-telling about the limits of PR http://twurl.nl/t2n3vs

[Jon Ward @BrandSecrets]

@esukop Thanks again, Maestro

[Jon Ward @BrandSecrets]

@bethlabreche Thanks for the RT

[Jon Ward @BrandSecrets]

@pjend Thanks for the RT

[Jon Ward @BrandSecrets]

@smallbiztwit Thanks you too!

[Jon Ward @BrandSecrets]

Color has a tribal function: armies march with their “colors”. Politics are “red” or “blue”. And football teams…

[Jon Ward @BrandSecrets]

Politics aside, the health care debate is a branding debacle (for the Dems). Where’s the Big Idea?

[Jon Ward @BrandSecrets]

Triple impact web marketing = traffic + leads + conversion. http://is.gd/2wBPb

[Jon Ward @BrandSecrets]

If you’re a subject matter expert but not a natural speaker, your best format is the interview.

[Jon Ward @BrandSecrets]

Is it instantly clear who your website is for? (No, no — not “everyone”!)

[Jon Ward @BrandSecrets]

Reconnected with my brilliant teacher of teachers, Stephanie Burns http://www.stephanieburns.com

[Jon Ward @BrandSecrets]

“TV understands that it’s all about emotion. The Web hasn’t caught up with this yet.” JW Wilson

[Jon Ward @BrandSecrets]

The big question for website design: Where is my eye meant to go first?

[Jon Ward @BrandSecrets]

The name is the servant of the brand — so (start-ups) strategize the brand before selecting the name.

[Jon Ward @BrandSecrets]

@1finding Thanks!

[Jon Ward @BrandSecrets]

Business owners don’t care about backlinks or Google page rank. They want a measurable ROI on marketing investment.

[Jon Ward @BrandSecrets]

Local marketing: adding a sense of place builds a sense of connection (and the SEO is easier).

[Jon Ward @BrandSecrets]

All marketing is local – or can be made so.

[Jon Ward @BrandSecrets]

RT @SMMTweets: E-mail Marketing Still Works - Alibaba News Channel http://bit.ly/mgEgi