The Marketing Doctor

The Marketing Doctor. I named "The O'Reilly Factor." Newsmax columnist. Author, People Buy Brands Not Companies. Touro Graduate School of Business.

[The Marketing Doctor @BrandTalkRadio]

A polling firm just admitted it was publishing fake polls as a “social experiment.”
The Mayor of LA promoted one of them.
Everyone’s calling it a polling scandal. It isn’t. It’s a counterfeit problem — and counterfeits never hurt the counterfeiter.
They hurt the category.

[The Marketing Doctor @BrandTalkRadio]

Thanks for the repost @FranchiseInterv

[The Marketing Doctor @BrandTalkRadio]

In the early eighties, a campaign declined Tony Bennett's offer to sing at a fundraiser, deeming him a 'has-been.' They were wrong. Bennett's resurgence, aided by a Lady Gaga duet, proved association can be powerful, not detrimental. #MarketingFails #BrandAssociation

[The Marketing Doctor @BrandTalkRadio]

Thanks for the repost @FranchiseInterv

[The Marketing Doctor @BrandTalkRadio]

What the polling industry should do is what Johnson & Johnson did in 1982.
J&J didn’t poison the Tylenol. They pulled 31 million bottles anyway and came back with tamper-evident packaging.
They didn’t defend themselves. They rebuilt the category.
Nobody in polling has made that move.

[The Marketing Doctor @BrandTalkRadio]

What the polling industry should do is what Johnson & Johnson did in 1982.
J&J didn’t poison the Tylenol. They pulled 31 million bottles anyway and came back with tamper-evident packaging.
They didn’t defend themselves. They rebuilt the category.
Nobody in polling has made that move.

[The Marketing Doctor @BrandTalkRadio]

What the polling industry should do is what Johnson & Johnson did in 1982.
J&J didn’t poison the Tylenol. They pulled 31 million bottles anyway and came back with tamper-evident packaging.
They didn’t defend themselves. They rebuilt the category.
Nobody in polling has made that move.

[The Marketing Doctor @BrandTalkRadio]

Nobody stops trusting the guy selling fake Rolexes on Canal Street.
They stop trusting Rolex.
Marquette didn’t fabricate anything. They’re the ones carrying the smell of it.
Full column:
Bogus Polls Damage Their Brand, Clients and Categories
https://t.co/tjBegOdlW5

[The Marketing Doctor @BrandTalkRadio]

In the early eighties, a campaign declined Tony Bennett's offer to sing at a fundraiser, deeming him a 'has-been.' They were wrong. Bennett's resurgence, aided by a Lady Gaga duet, proved association can be powerful, not detrimental. #MarketingFails #BrandAssociation

[The Marketing Doctor @BrandTalkRadio]

It takes over 20 years to become an overnight success. That album cover wasn't a has-been; it was a brand in progress. Remember: true success is a long game. #SuccessMindset #Perseverance

[The Marketing Doctor @BrandTalkRadio]

In the early eighties, Tony Bennett offered to sing at a fundraiser for a NY politician. The campaign said no, deeming him a has-been. They were wrong. Bennett rode a wave of relevance, proving that what seems outdated can find new life. #TonyBennett #MarketingLessons #PR

[The Marketing Doctor @BrandTalkRadio]

In the early eighties, a campaign declined Tony Bennett's offer to sing at a fundraiser, deeming him a 'has-been.' They were wrong. Bennett's resurgence, aided by a Lady Gaga duet, proved association can be powerful, not detrimental. #MarketingFails #BrandAssociation

[The Marketing Doctor @BrandTalkRadio]

Frank Luntz called for a shutdown of Midwest primary polling. Right diagnosis — wrong department.

Polling doesn't have a math problem. It has a brand problem.

[The Marketing Doctor @BrandTalkRadio]

#NewProfilePic

[The Marketing Doctor @BrandTalkRadio]

@CharlesBindert U think?

[The Marketing Doctor @BrandTalkRadio]

Strategy Room Fans: This is what my friend Jordan from is doing how!!

http://t.co/c0xczw3z4Q

[The Marketing Doctor @BrandTalkRadio]

@BrooklynARM Thanks Andy. Perhaps u would like to come on the show one of these Thu

[The Marketing Doctor @BrandTalkRadio]

@marksheasby thanks Mark.BTR

[The Marketing Doctor @BrandTalkRadio]

Could it be that the NFL is better at marketing and branding than MLB. It sure appears that way. http://t.co/8ib1WVfDeC

[The Marketing Doctor @BrandTalkRadio]

NFL, Twitter partner to bring exclusive content to fans worldwide - http://t.co/KcsF6zz6HQ http://t.co/bbiHkIAklZ

[The Marketing Doctor @BrandTalkRadio]

@clydefitch let's get you on one of these days. What Nov look like