BrandTrue

We help brands differentiate their underlying brand truths.

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

The thing about a brand of $500 artisan sneakers is that it's ABOUT the price and the exclusivity. In which case, naming the brand Golden Goose feels very appropriate, if also nicely tongue-in-cheek.

#brandtrue #brandnaming

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

We're wagging and purring over the lovely name for this chain of alternative pet care clinics. It really sets up that the people who work there and their clients have a shared identity as, well, Petfolk!

#brandtrue #naming

[BrandTrue @BrandTrue1]

BrandTrue Tackles Our First British Brand Name: Wotsits

Lest it be said that BrandTrue has an exclusively US focus, we've risen to the challenge of taking a look at a British brand name. Do we love the name of this snack food? Yes and yes!

[BrandTrue @BrandTrue1]

WE HAVE QUESTIONS!

A pharmaceutical testing company here in Cincinnati has opened a great-looking bar on their campus but what's with this name??? (We think it just doesn't work!)

#brandtrue #naming

[BrandTrue @BrandTrue1]

#brandtrue

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

We recently fell in love with the name of this unassuming bakery in Berkeley, California, not to mention their heavenly scones. You know we love punny names (and well-crafted baked goods)!

#brandtrue #naming

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

Since "The Pillow Man" has become prominent in defending The Big Lie about Donald Trump's election, a startup on the other side has begun selling pillows to raise money and this is what they named their company! That's a very clever name!

[BrandTrue @BrandTrue1]

The thing that makes Patagonia's recent move to place their company in a trust to benefit the environment such an incredibly strong branding move is that it was in no way a branding move.

Please let us know what you think! I really want to talk about this one!

[BrandTrue @BrandTrue1]

#brandtrue

[BrandTrue @BrandTrue1]

BrandTrue's Don't Miss, Killer Tip: How To Make Your Brand Names More Memorable.

Seriously, this could be one of the best tips we've ever shared!

#brandtrue #naming

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

It's long but it's still good! We really like the name of this mobile medical records app because the reference to Hippocrates is so relevant and emotionally meaningful for their target audience.

#brandtrue #naming

[BrandTrue @BrandTrue1]

#brandtrue

[BrandTrue @BrandTrue1]

WE HAVE QUESTIONS:

We're really not crazy about the name of this cocktail delivery brand, although we love their concept. The trend of making brand names without vowels feels pretty dated by now and it's hard to read and make the connection.

#brandtrue #naming

[BrandTrue @BrandTrue1]

BrandTrue Weighs In On HYDRATION VACCINE: Does This Name Suck?

You know, we're not really sure. That's why we need your help!

Please help us decide whether this name is powerful and evocative (we kinda think maybe!) or a bit creepy (we suspect also true!).

[BrandTrue @BrandTrue1]

#brandtrue

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

Once again we say that there are still plenty of great names out there! For a skincare brand to call themselves "timeless" allows them to say it all in an incredibly simple and straightforward way!

#brandtrue #brandnaming

[BrandTrue @BrandTrue1]

As we often talk about here, sometimes words with a little pinch of negativity turn out to be truly awesome brand names. So, with that in mind, in this #tellthetruths video Rebeca shares a few words that really bother some people.

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

The name of this company peddling personalized videos featuring (mostly B-list) celebrities couldn't be more perfect! It's a star!

#brandtrue #brandnaming

[BrandTrue @BrandTrue1]

#brandtrue

[BrandTrue @BrandTrue1]

BRAND NAMES WE LOVE

We're crazy about the name of this meditation app because it transparently communicates both the context and the benefit they offer. It's mind-altering!

#brandtrue #brandnaming