Brandigo

We are experts in research-driven brand strategy, marketing-led business growth campaigns and all things China marketing.

[Brandigo @BrandigoGlobal]

Studies by organizations such as Nielsen will tell you that around 80% of respondents, regardless of geographic location, completely trust a recommendation from friends or family. Learn about how B2B marketers make the most of word of mouth here:
https://t.co/l7gfSGq4O0

[Brandigo @BrandigoGlobal]

Everyone loves a good story. As global marketers and brand strategists, it is a topic we cover frequently as we know creating an impactful brand story can take your B2B marketing to the next level. Read our blog to learn more.
https://t.co/mK80TOREWt

[Brandigo @BrandigoGlobal]

Account Based Marketing (ABM) has been one of the key sales and marketing tactics for B2B businesses for the last few years. Read our blog on ABM to learn more.
https://t.co/3LfMZeCJc3

[Brandigo @BrandigoGlobal]

At Brandigo we've pioneered a new approach to brand strategy that allows brands to truly differentiate themselves and speak directly to their customers' wants and needs, ultimately generating growth. Watch the video to learn more.
https://t.co/Zmu0rsph4p

[Brandigo @BrandigoGlobal]

As with the rest of the world, SEM here in China breaks down into two main categories, search engine optimization and paid search advertising, commonly known as PPC advertising. However, that’s where most of the similarities end.
https://t.co/OoSbn3gde5

[Brandigo @BrandigoGlobal]

https://t.co/I4koB9eSpy

[Brandigo @BrandigoGlobal]

On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their western counterparts. But there are some nuances that can make or break a campaign. Watch the video to learn more.
https://t.co/PBlohTz0Dk

[Brandigo @BrandigoGlobal]

It's episode 6 of The CMO's Guide to China Marketing and this time Mike and Steven have put together a special agency focussed episode due to popular demand!

Listen to "The CMO's Guide to China Marketing: The Agency Edition" at https://t.co/iMfCQuLw4B

[Brandigo @BrandigoGlobal]

It's episode 5 of the CMO's Guide to China Marketing!

Listen to "The CMO's Guide to China Marketing: Crisis Communications" at https://t.co/yvPfMilCY1

[Brandigo @BrandigoGlobal]

It's Episode 4 of The CMO's Guide to China Marketing podcast!

Listen to "The CMO's Guide to China Marketing: Episode 4 - 2021 Predictions" at https://t.co/du1qnoGTeg

[Brandigo @BrandigoGlobal]

It's Episode 3 of The CMO's Guide to China Marketing podcast!

Listen to "The CMO's Guide to China Marketing: Localization" at https://t.co/fY5YHqW9CH

[Brandigo @BrandigoGlobal]

It's episode 2 of the newly launched CMO's Guide to China Marketing, produced by Brandigo.

Listen to "The CMO's Guide to China Marketing Episode 2: China Insight Research" at https://t.co/HYQ5rTYjWM

[Brandigo @BrandigoGlobal]

We are beyond excited to bring you the very first episode of The CMO's Guide to China Marketing.

Listen to "The CMO's Guide to China Marketing, Episode 1: WeChat Fundamentals" at https://t.co/jG2w5jwgZr

[Brandigo @BrandigoGlobal]

The odds are against you if 90% of M&A’s don’t deliver on their planned value. So make sure this won’t be the case for you.
https://t.co/Ol6ZbDebZr

[Brandigo @BrandigoGlobal]

How do you grow your fan base when you are B2B focused? Check out our blog on B2B WeChat fan growth here:
https://t.co/FMxdp1sMz0

[Brandigo @BrandigoGlobal]

True brand loyalty transcends mere satisfaction and motivates customers to want to promote your brand for you. Check out our blog on brand loyalty here:
https://t.co/xmf7cyItH6

[Brandigo @BrandigoGlobal]

Companies can no longer rely on their country of origin doing their marketing for them and the competition from local brands gets increasingly stiffer all the time. Read our blog to learn about how to create effective brand loyalty in China.
https://t.co/b8Hkjja6Hi

[Brandigo @BrandigoGlobal]

In this episode of our CMO's guide to China Marketing series, Steven offers a little insight into the KOL landscape in China and offers a few tips to keep in mind before an international brand includes KOL marketing in its China marketing strategy.

https://t.co/Nm3QWe00lo

[Brandigo @BrandigoGlobal]

You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. And it's not just the preserve of the larger players either. Good robust intel can be generated with a reasonable budget.
https://t.co/9AyZDTVocp

[Brandigo @BrandigoGlobal]

Following on from our last video on which Steven went through our top tips to make your PR more effective in China, this time we go through everything CMOs and international marketers should keep in mind about crisis communications in China.
https://t.co/Xzb0y8WegU