Branding / Marketing

Branding / Marketing / Social Media Consulting, Tips, News, Insights, Strategies, New Brand Introductions. Have a question? Follow and ask!

[Branding / Marketing @BrandingComm]

Branding is more important than marketing.

[Branding / Marketing @BrandingComm]

The bottom line for branding is pricing power. E-commerce is taking that power out of the hands of the blue chip consumer goods companies and giving it to the people. The blues are starting to see red. Think P&G.

[Branding / Marketing @BrandingComm]

Sometimes perceived brand quality is more important than actual brand quality... one tool is building a moat around an unique and relevant brand
positioning... your thoughts?

[Branding / Marketing @BrandingComm]

Brands die when they stop innovating.

[Branding / Marketing @BrandingComm]

When developing a brand plan remember a feeling is better than a fact.

[Branding / Marketing @BrandingComm]

A brand will be judged by the company it keeps

[Branding / Marketing @BrandingComm]

branding is a moving target...brand from the front not behind

[Branding / Marketing @BrandingComm]

Many people overcome with the halo of social media forget that offline marketing is still a necessary branding tool... integration is best.

[Branding / Marketing @BrandingComm]

The best way to destroy a brand is poor branding not poor marketing

[Branding / Marketing @BrandingComm]

GM being sued for $10 billion because recalls destroying overall brand resale values

[Branding / Marketing @BrandingComm]

Branding seems harder to do than marketing because it requires more critical thinking up front. The benefit is better results over time.

[Branding / Marketing @BrandingComm]

Branding: Best way to build a brand is through innovation not more advertising.

[Branding / Marketing @BrandingComm]

Empty Branding: Harris poll shows people not impressed by most green branding.Maybe too much shuck&jive? Best to just do it...not brag!

[Branding / Marketing @BrandingComm]

Apple has $45Bil. in cash...#1 on this metric.This is what happens when a brand can command a price premium based on constant innovation.

[Branding / Marketing @BrandingComm]

@LinkedInQueen : May be interested.What's the subject and how long is it? Also suggest several people. No one catches everything. Dave

[Branding / Marketing @BrandingComm]

Correction:One thing good about the recession is people became smarter shoppers by becoming more aware of prices and ipso facto brand values

[Branding / Marketing @BrandingComm]

Branding: One thing good about the recession is people became smarter shoppers by becoming more are of prices and ipso facto brand values.

[Branding / Marketing @BrandingComm]

Brand Purification:With the economy recovering it's time to eliminate discounts,etc...the strongest brands are the one that don't go on sale

[Branding / Marketing @BrandingComm]

@dancubero :We should question other brands also,but Kellogg does this stuff on purpose,these aren't mistakes...it's brand cheating.

[Branding / Marketing @BrandingComm]

Brand:Kellogg has been cited twice by FTC for false health claims on its products.This corrupt packaging should force a product recall.