brandingsig

Branding Special Interest Group (SIG) of @AMA_Marketing aims to unite academics with a common scholarly interest in the study of all things branding.

[brandingsig @BrandingSIG]

Check out this interesting brand event! As part of AMA's Executive in Residence Program, they will be hosting Marc Pritchard, Chief Brand Officer at Proctor and Gamble in a webinar on March 24th at 12pm CDT. Find out more here: https://t.co/X1atbq0OVd

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New Brand Research! This week's brand research spotlight comes from the Journal of the Academy of Marketing Science. It's "The Effects of Unconditional Gifts on Customer-Firm Relationships". It can be found here: https://t.co/uFP9bT5tLt

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Brand Research Alert! Today's article is from the Journal of Marketing: "Reward-program promotions: How brands can capitalize on retailers' temporary rewards programs". https://t.co/KbomXNmKfl

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More great brand research in the Journal of Marketing: "All the News That's Fit to Capitalize: How Person Brands Shape Emergent Markets" https://t.co/mcK1d9k9Rw

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New Brand Research coming from the Journal of Marketing: "E Pluribus Unum: Exploring the Effects of Billboarding on Consumer Brand Responses"

https://t.co/Th3fvu5RTE

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Brand Research Spotlight: Check out the Journal of Retailing article "Promotion elasticities of national and store brands: The effect of price level and brand type on promotion elasticity."

https://t.co/E33p7wgrnn

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Make sure to follow us on LinkedIn or Facebook to get updated on all the brand related sessions at Winter AMA next week.

[brandingsig @BrandingSIG]

Brand Research Spotlight! A recently accepted paper in JAMS "The visual moderation effect: How the representation of loyalty reward progress affects consumer judgments and behaviors"

https://t.co/OCYm6Pzp3J

[brandingsig @BrandingSIG]

Brand Research Spotlight! We are featuring an article from the Journal of Business Research: "Side-by-side comparisons, brand equity and counterfactual thinking: The role of non-chosen brand and claim similarity on post-consumption product evaluation” by M. Deniz Dalman

[brandingsig @BrandingSIG]

We're featuring our inaugural Best Paper Award winner "Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?" from the Journal of Marketing by authors Koushyar Rajavi, Tarun Kushwaha, and Jan-Benedict Steenkamp.

[brandingsig @BrandingSIG]

We continue to celebrate our BrandingSIG award recipients, by highlighting the winner of our Young Scholar Award, Dr. Esther Uduehi. Her research studies how brands actively help consumers to construct their identities, through their roles in inclusion and representation.

[brandingsig @BrandingSIG]

This week we're featuring the other winner of our Lifetime Contribution Award, Dr. Rajeev Batra. His influential work on global branding, brand love, and brand coolness has reshaped how scholars and companies understand why consumers connect with brands.

[brandingsig @BrandingSIG]

Today we are featuring one of our two recipients of the Branding SIG Lifetime Contribution Award

In the words of her nominator Dr. Debbie MacInnis "is an exceptional and consistent contributor to the literature on branding."

Join us in thanking Dr. MacInnis for her contribution

[brandingsig @BrandingSIG]

Quick reminder! Early bird registration for Winter AMA in Madrid ends on December 3rd. Don't forget to click the BrandingSIG box when you renew your AMA membership!

https://t.co/38EmmCJliD

[brandingsig @BrandingSIG]

We are delighted to announce the Branding SIG Awards.

Lifetime Contribution: Rajeev Batra & Debbie MacInnis

Young Scholar: Esther Uduehi

Best Paper: Rajavi, Kushwaha, & Steenkamp Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in CPG Industries?

[brandingsig @BrandingSIG]

This week we're featuring Dr. Raphaela Bruckdorfer's IJRM article "Cute package, sweet taste? The effects of Kindchenschema food packaging on consumers."

Find the article here: https://t.co/t1pWkpWVK0

[brandingsig @BrandingSIG]

Brand Research Spotlight! Dr. Kyungin Ryu's paper from JCR: "Brand Faith: How Spiritual Relationships Develop Between Consumers and Brands".
https://t.co/SwcyUCcMr3

[brandingsig @BrandingSIG]

Brand Research Spotlight! This week we are focusing on Dr. Laetitia Mimoun's paper out of IJRM: "Reconstructing Collective Identity: How Consumers Mobilize Brands and Consumption Practices after Major Life Disruptions".

https://t.co/TE5CL5y9RL

[brandingsig @BrandingSIG]

It's time to highlight some more fantastic branding research. This week it's Dr. Tanvi Gupta's Journal of Retailing paper "Upward-tilted logos cue perceptions of unhealthiness".

Find the full paper here: https://t.co/EmshdT7Kpg

[brandingsig @BrandingSIG]

Nominations for Branding SIG awards (Best Paper, Lifetime Contribution, and Young Scholar) are due Oct 15 at 5pm EST. Submit nominations (including self nominations) to Sharon Ng at [email protected].

https://t.co/uug9kQABCR