Brandon Hansen

Helping industrial teams close deals by matching complex tech to customer needs | Industrial Revenue Accelerator | B2B Strategies #IndustrialTech #RevenueGrowth

[Quality Digest @QualityDigest]

AI’s Productivity Is Finally Hitting the Real Economy https://t.co/lwyJ49zIv4

[Manufacturers' News, Inc. @mfrsnews]

⚙️ 🏭 🔍 The way industrial buyers find suppliers is changing faster than it has at any point in the past 20 years. Search engines are still part of the picture, but AI tools are increasingly where many buyers start. Understanding how to show up in those AI-generated answers is quickly becoming one of the most practical marketing questions a manufacturer can ask.

🤖 Get an in-depth look at what Generative Engine Optimization (GEO) is, how it differs from traditional SEO, and the three things a manufacturers can do right now, without a huge marketing budget or even a marketing department, to improve their chances of being the company an AI recommends. Full story here! https://t.co/4rJhA540Op

[The Engineer @TheEngineerUK]

Once the digital foundations are in place companies can begin applying automation and artificial intelligence to improve speed, accuracy, and consistency across everyday sales workflows. #DigitalTransformation #IndustrialB2B #AIAutomation #SalesEfficiency
https://t.co/RnTXCUHaCe

[National Laboratory of the Rockies @NatLabRockies]

AI is reshaping the energy‑sector workforce. Join the April 15 webinar from the Solutions Center (operated by NLR) to learn about emerging skills and evolving job roles in AI‑enabled energy systems.

Register: https://t.co/AJHFylSa8x

[Colorado Companies To Watch @ColoradoCTW]

Proud to announce the 2026 Colorado Companies to Watch Finalists and the inaugural Colorado Nonprofits to Know Finalists.

These organizations represent what it means to be
Built in Colorado. Bound for Greatness. Rooted. Rising. Ready.

Learn who they are https://t.co/RMlJpdlUpg

[ARC Advisory Group @arc_advisory]

US manufacturing stayed in expansion in March.
New orders continue to grow, while prices are still rising, signaling steady demand but ongoing cost pressure.

Read more: https://t.co/L8FhtE110f

#Manufacturing #USManufacturing #IndustrialEconomy #SupplyChain #Inflation

[Brandon Hansen @BrandonDHansen]

Truth bomb here.

Top #IndustrialSales reps often have a refined process built on exercises of their personal expertise and judgement. Expecting #AI to run it without that knowledge is doomed to fail.

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

AI GTM agents don't figure out your go-to-market. They multiply what's already there.

If your best rep runs a playbook that closes 10 deals a month, an AI agent runs that same playbook at 100x scale.

If your team hasn't figured out what works yet — 10x times zero is still zero.

Fix your playbook first. Deploy AI to run it second.

[Brandon Hansen @BrandonDHansen]

Great summary here. One can't add automation to a hamburger and make a filet mignon.

#AI growth in B2B buyer research is driving more of this work to marketing above the funnel. Progressive commercial teams are strengthening #GEO programs to speak to buyer problems early.

[Alon Even @EvenAlon]

In some markets, your biggest competitor isn't another company. It’s "this is fine."

Working with a B2B Saas/AI healthtech company right now, and the GTM situation is one I find interesting.

There are real players in the space, but that's not the problem.

The problem is that many of their buyers have lived with the inefficiency long enough that they've normalized it - workarounds, friction and all.

So the real competitor isn't another vendor. It's "this is fine."

And that changes how you should design your GTM.

Because most playbooks assume demand already exists and buyers are actively looking. So they're built around capture: outbound, campaigns, and conversion optimization.

But that's the wrong starting point here.

When buyers aren't aware of the problem or not prioritizing solving it, you can't capture your way to pipeline.

So first, you have to change their perception:

→ Understand their JTBD deeply
→ Make the pain visible
→ Reframe the status quo as costly
→ Show what the old way vs. the new way actually looks like

And that's why your GTM has to be built around buyer reality, not a recycled playbook.

Sometimes the job is capture, sometimes it's education, and sometimes it's both.

In the end, your job is to figure that out first, and then build your GTM system around it.

[Brandon Hansen @BrandonDHansen]

Great discussion for #manufacturing hitting on workforce, improving alignment to customer needs, and practical #AI strategies to improve collaboration between teams and accelerate business scaling.

[IMPO Magazine @IMPOmag]

Why do young people keep asking “Why?” and how can that mindset reshape #machining’s future?

In a new episode of #GenZ in #Manufacturing, Adam Zaouague of @reataeng explains how curiosity might be the industry’s biggest asset.

Watch: https://t.co/awkdm7cVAh

[Process Sensing Technologies @ProcessSensing]

How do you keep the environment in your inert glove box exactly right? #gloveboxes, #nitrogengenerator #industrialgases https://t.co/jBC2Bdc5ad

[Paul J. Heney @wtwh_paulheney]

Compressed air fail: Why dry to -40°? https://t.co/0YfBLahC8F @PneumaticTips @FluidPowerWorld @DW_MaryGannon @wtwh_ryan @mrference @FPW_KenKorane #compressedair #maintenance #airdryers

[Food Safety Tech @FoodSafetyTech]

As Demand for Frozen Food Surges, Cold Storage Facilities Must Continue to Prioritize Safety - https://t.co/MX9JKTHauV - https://t.co/60Zu8OI7K5

[Automation World @automationworld]

How to shift your industrial control systems from a reactive to a proactive #maintenance strategy in this episode of the "Automation World Gets Your Questions Answered" #podcast series. https://t.co/T5BU6rXyja

[Michell Instruments @Michell_Inst]

TDLAS and metal oxide moisture sensing technologies offer different advantages. To find out which applications benefit from each, read our new guide. https://t.co/LLytWo3b0m

[Linde Engineering @LindEngineering]

Tailored solutions for the recovery and liquefaction of valuable #helium gas.
Our portfolio for nitrogen rejection from natural gas includes single-column, single partitioned column and double-column processes as well as double-column processes with an enrichment step.

[Idaho National Lab @INL]

.@INL & Shoshone-Bannock School District recently signed a partnership to enhance #STEM opportunities for tribal students.

The collaboration will help create pathways to share tech, equipment, & more.

Read more: https://t.co/NDkIPFxUjn

@ENERGY, @Battelle 
#STEMrising #Idaho

[Montana Bioscience @MTBioscience]

In need of funding for travel to conferences, small equipment purchases or temporary staff assistance in relation to proposal development? The 4th F Fund from MT Bioscience Cluster Initiative can help! Apply below.

https://t.co/0E5cQiYuIi

[FoodBev Media @FoodBev]

Wholestone Farms has acquired land in South Dakota, US, as it looks to establish a new #pork processing operation in Sioux Falls
https://t.co/iqP18OG5sk

[IEA Bioenergy @IEABioenergy]

Do you want to learn more about the diversity of benefits of anaerobic digestion and biogas systems?
Read IEA Bioenergy's report here: https://t.co/EvrbEN1xBn

[International Society of Automation @ISA_Interchange]

Do you think instrumentation specification expertise is somewhat of a lost art? We gathered industry experts with 35+ years of experience to get their take on it.
#engineer #engineering #ISA #instrumentation
https://t.co/aOTyr73qau