B. Blackburn-Dwyer

Editor @TheOnlyColors / Michigan State Sports Writer / Grasshopper Strategies Founder / TEDx Speaker on #innermillennial / TV World Affairs Commentator

[Brad @BraddrofliT]

Today I’m hearing all of the good old boys and girls saying if you don’t like Jason Aldean you don’t have to listen to him. Gotcha. And if you don’t like certain library books you don’t have to ban them ‘cause you ain’t going to read them.

[Spartan Avenue @SpartanAvenueFS]

Massive OOOOOF

[Michigan State Football @MSU_Football]

Pretty impressive resume for @Kenneth_Walker9 #K9ForHeisman

[B. Blackburn-Dwyer @Brandon_BD]

@LiuXininBeijing @LiuXininBeijing you asked me to come up with a better phrase than "space race". How about "Space Olympics"? It captures my ideal of positive competition and recognition of DIFFERENT achievements being recognized. Space exploration will need all kinds of "achievements" to succeed

[Liu Xin刘欣 @LiuXininBeijing]

2024 Campaign Slogan: #Pompeo vs. #China. @Brandon_BD says, “He wants to strengthen the dispute about China and launch a #ColdWar Part 2... I think he is preparing to run for office after #Trump in 2024." #notonewcoldwar

[B. Blackburn-Dwyer @Brandon_BD]

@nixoxuma @thepointwithlx Wait to see what the terms actually are. The US did not want to put last round of tarrifs in place and they are panicking over farmers struggling. China wanted this to stop messing with confidence. Both sides needed a win - let's see if the details make it a binding win.

[B. Blackburn-Dwyer @Brandon_BD]

@Kyle_KaiEr @thepointwithlx And the US Farmers continue to need a bailout (larger than the financial crisis auto industry) to stay afloat? Waiting is not an option for either side.

[Liu Xin刘欣 @LiuXininBeijing]

“The concern I have about the phase 1 deal is, are any of these provisions really realistic? Can the US really rely on the Trump administration to stay calm? Can we really build from phase 1 into a phase 2? ”...@Brandon_BD #tradedeal #china #thepointwithlx

[B. Blackburn-Dwyer @Brandon_BD]

From my last appearance on CGTN discussing how the impact of the trade war must be understood through both policy and politics.

[T-House @thouse_opinions]

There's real value in understanding the damage being done by the #tradewar as most people in the U.S. do not pay attention to its details. Without it, people who promote harmful policies, like #Trump on trade, will continue to do what they want. @Brandon_BD.

[B. Blackburn-Dwyer @Brandon_BD]

Who here is using CONTENT as your primary traffic (and profit) driver? Why/Why not? #content #contentmarketing #marketing #contentcreators

[B. Blackburn-Dwyer @Brandon_BD]

From my recent appearance on CGTN. #china #GDP

[T-House @thouse_opinions]

Why do rich cities see unrest? #GDP has been the traditional measure of wealth, but it doesn't reflect the modern globalized economy, particularly when you try to make assumptions out of GDP by dividing it by the number of people in a certain population, says @Brandon_BD

[T-House @thouse_opinions]

Is #TikTok unfairly thrown into #US lawmakers' firing line? As US regulators are deeming it time to catch up to the world of #dataprivacy, it's not new that Tik Tok or any other large social media platforms are under fire from Congress, says @Brandon_BD.

[B. Blackburn-Dwyer @Brandon_BD]

@lambertymuck @thouse_opinions I made a similar argument during the full program about the irony of China complaining. That said, this issue is more than a US vs. China issue, hebxy my focus on the larger move towards increased scrutiny on social media in the US.

[B. Blackburn-Dwyer @Brandon_BD]

"Each piece of social content MUST have an 8-second moment." Good insights from @iRyanPena on capitalizing on modern attention spans. #smssummit

[B. Blackburn-Dwyer @Brandon_BD]

Great session by @TothsTweets at #SMSsummit on "Thumb stopping content". Two great takeaways: ALWAYS Customize your thumbnails and make the first six seconds of any video a teaser of the BEST parts of the full video. #goodstuff

[B. Blackburn-Dwyer @Brandon_BD]

Solid point: user experience matters more than design in sharing social posts. Example: designers love the multi image "grid" that forms a big picture on your Instagram profile. Users hate getting unclear puzzle pieces in their feeds. #SMSsummit

[B. Blackburn-Dwyer @Brandon_BD]

Terrifying fact from #SMSsummit human attention span: in 2000 was 12 seconds. Today: 8 seconds. For the record gold fish have an attention span of 9 seconds.... #facts #scary

[B. Blackburn-Dwyer @Brandon_BD]

Good advice at #SMSsummit: if you find an influencer that is "too" willing to churn out your content (without changing or personalizing) that may not be the best influencer to connect authentically with an audience.

[B. Blackburn-Dwyer @Brandon_BD]

#SMSsummit advice on working with influencers: (my VERY basic summation) treat them like PEOPLE. Research them, do due diligence, then support them with your team and empower them to be THEMSELVES. #credibilitymatters #beauthentic

[B. Blackburn-Dwyer @Brandon_BD]

Refreshing reminder at #SMSsummit on working with influencers: actually meet them. Research them and have contracts that protect you. Compliance is a real thing folks.