Every team has a blind spot.
Four to check this week: the places you do not look, the hours nobody is watching, the alert nobody owns, the record you do not keep.
Which one is yours?
#BrandMonitoring#Brandslens
Hearing about a brand problem from a screenshot in a group chat is the slowest way to find out.
BrandsLens scans continuously, scores severity, and alerts the right person.
#MediaMonitoring
Ten minute brand check.
Five searches: brand plus scam, brand plus refund, your common misspelling, your handle plus giveaway, and your autocomplete.
Do it today. Bookmark it for next week.
#BrandMonitoring
A fake account about your brand goes live at 9am. By 1pm, someone should own it, someone should have verified it, and a statement should be ready. Four hours is the target we set for HIGH severity. What is yours?#CrisisManagement
A sarcastic comment, read correctly instead of misread as praise.
That single difference is the entire foundation of whether monitoring actually works.
A fraud page once copied a client's logo, fonts, even their tone of voice, and used it to collect money from real customers.
That's the story we're starting with.
There's more coming over the next few weeks.