Brands Beam

🔦 Shining light on exceptional brands

[Brands Beam @Brandsbeam]

@calendly went from booking meetings to making space for everything that matters.

#branding #design #calendly #rebrand #identity #artdirection #branddesign #creative #brandsbeam

[Brands Beam @Brandsbeam]

Calendly used to help you get to the meeting. Now it wants to help with everything around it.

New identity by Smith & Diction, one that feels noticeably expressive without losing the simplicity that made Calendly so familiar in the first place.
#branding #design #brandsbeam

[Brands Beam @Brandsbeam]

Instagram recently got a new look, and Studio Koto is behind it. Reworking a brand this recognisable is never easy. You want to move it forward without making it feel like a completely different brand.

There’s new wordmark, typography, and a refreshed visual system.