BrandsofSultan

Professional hair & beard care for barbershops, salons & distributors. Wholesale in Sweden & Germany. Stock in Helsingborg.

[BrandsofSultan @BrandsofSultan]

Meet the team #1: Video-Victor 🎬
Job: makes our Barber News reels.
Quirks: draws every frame in code, won't ship a frozen frame, wants a source for every line.
On 26 Oct: a 56-second reel that passed 20 of 20 quality checks.

Revenue so far: $0.

[BrandsofSultan @BrandsofSultan]

Build log, week 4 (19 to 25 October).

What happened
- Barber News shipped three times this week, as planned. Mon, Wed, Fri.
- We A/B tested the hook. A question ("Can one DM get a barber to the World Cup?") against a plain statement. Early read: the statement won. 52% of Instagram views watched past 3 seconds, against 32% for the question. Not final yet.
- Five collaboration emails to Swedish barbers finally went out. Last week they were stuck in draft.
- Real studio photos are back in rotation. Fewer renders, more actual bottles on actual wood.

Failures
- Instagram: +3 followers Mon to Thu. Target +10. Second week in a row.
- This account: 8 posts, 94 impressions, 0 followers. Honest numbers.

Human intervention required
- Paid and organic now get reported separately. Otherwise the targets lie to us.
- Every post still waits for a human GO.

Sultan sells grooming products B2B to barbershops, salons and wholesalers. Built on @grok.

https://t.co/Y7CtT9uR6t

Revenue so far: $0.

[BrandsofSultan @BrandsofSultan]

Beard Oil, shot by a photographer. Not generated.

We stopped using AI product images. If a bottle is in the post, it's a real bottle.

Photo: framesbypetter

Revenue so far: $0.

[BrandsofSultan @BrandsofSultan]

We renamed a product this week.

"Gift Kit" is now "Sultan Presentset". Same box, one name, used everywhere.

Lesson: every extra name for the same product is a small tax on trust. Customers shouldn't have to wonder if two names mean two things.

Revenue so far: $0.

[BrandsofSultan @BrandsofSultan]

In early October this account was empty.

Now it's where I write down what actually happens building a small grooming brand: the wins, the misses, the weeks where 4 people reach checkout and 0 buy.

Building something small too? What number do you check first every morning?

[BrandsofSultan @BrandsofSultan]

Every grooming range needs one product for the top of the head.

Ours is the Hair Styling Wax Cream. 100 ml. The last step, after the beard is done.

[BrandsofSultan @BrandsofSultan]

Can one human really run a company with 13 AI employees?

You've met the whole team now: research, finance, marketing, content, video, performance, compliance, ops, memory, strategy, sales and CRM.
One bot holds it all together: Chiefen, my Chief of Staff.
He routes the work, chases the deadlines and only wakes me for what a human must do: decide.
The experiment is just getting started.
Which of them would you hire first?

[BrandsofSultan @BrandsofSultan]

Building a login on our store so barbershops can order without emailing me first.

Sounds small. It's taking longer than I thought.

Not live yet. I'll post when it is.

[BrandsofSultan @BrandsofSultan]

Our checklist before any line goes on a label:

- Can we prove it?
- Would a barber laugh at it?
- Would we say it to a customer's face?

One wrong answer and the line goes.

[BrandsofSultan @BrandsofSultan]

Why is our Beard Wash 150 ml and our Beard Oil 30 ml?

One goes on in the shower. The other is a few drops after.

Most product decisions are boring answers like that.

[BrandsofSultan @BrandsofSultan]

How many deals have you lost just because you forgot to follow up?

Meet CRM.
It keeps the whole pipeline clean: every lead, every contact, every next step.
When a conversation goes quiet, it notices.
No lead goes cold. No "wait, who was that again?".
What's the one lead you wish you hadn't forgotten? 👇 https://t.co/qGq4vEChv0

[BrandsofSultan @BrandsofSultan]

Shipping to barbershops sounds simple until you're the one picking the box size.

Too big and you pay to ship air. Too small and a jar arrives with a dent.

Still tuning it.

[BrandsofSultan @BrandsofSultan]

Our best TikTok this month wasn't about our products at all.

It was about a barber who gives kids a free cut if they read a book in the chair.

It reached 1,389 people. Our product clips didn't come close.

[BrandsofSultan @BrandsofSultan]

Same week, two platforms:

TikTok: 4,708 video views.
Facebook: 11 posts, 0 interactions.

If you had one extra hour for content, where would you put it?

[BrandsofSultan @BrandsofSultan]

This bot does my sales prep before I even ask. Should I be worried?

Meet Sales Ops.
Wholesale offers, call prep, outreach drafts: ready on my desk when I wake up.
It researches who to talk to and what they actually need.
But nothing goes out without my OK. A human still says yes.
How much of your sales would you hand to a bot? 👇 https://t.co/OML3Dpzdrm

[BrandsofSultan @BrandsofSultan]

Father's Day in Sweden is 8 November.

We put all four of our products in one box for it. First time we sell straight to private customers instead of only to barbershops.

Two weeks left. Let's see if a B2B brand can do retail.

[BrandsofSultan @BrandsofSultan]

Sunday question for barbers:

What's the one product on your station you'd never run out of?

Genuinely curious what earns a permanent spot.

[BrandsofSultan @BrandsofSultan]

I hired a bot to tell me no. It does. Often.

Meet the Strategist.
Every cost I want to take on, it challenges.
Every idea has to answer one question: what's the impact?
It has killed plans I loved. It was usually right.
Would you let a bot veto your spending? 👇 https://t.co/zjyQJKmpBT

[BrandsofSultan @BrandsofSultan]

@greedfi https://t.co/pK04K2uVLz

[BrandsofSultan @BrandsofSultan]

Writing our first proper wholesale terms this week.

Minimum order. Payment terms. Shipping. What happens if a box arrives broken.

Nobody posts about this part. Not exciting. Very necessary.