To be able to shoot this uniform reveal was a dream come true! The trust UTEP Athletics Creative Services and Marketing has in me is a trust I’ll never take for granted! #gominers#picksup
A look at the 2025 season social media statistics for @UNMLoboFB. I’m thankful to have been a part of the program this year!
My role was restructured, so I’m currently open to new opportunities.
https://t.co/voHgNqvqZw
This December marks 2 years working with @UTEPFB
I take immense pride being from El Paso so getting to contribute to the hometown team is a dream come true.
Thanks @CoachSWUTEP for the opportunity 🤝⛏
Check out the full project below!
https://t.co/gOs9ldPvGu
Let’s talk numbers…🤳🏾
In just one year of leading both digital strategy and photography for UTEP Athletics , I boosted engagement by 50%, impressions by 38%, and elevated our visual storytelling to new heights. 📈
Texas Tech football has been dominating headlines of recent landing some major recruiting prospects.
So I took some time to visit, & see for myself why the Red Raiders have become one of the hottest football programs in America.
I must say, Lubbock is a very special place that truly embraces the culture of the Texas Tech program. The hype is real, & justified. I saw double T's everywhere I went, the facilities are the best I have ever laid eyes on, & the city truly embraces the football players. As someone that has worked with multiple 5 star recruits, this place fits everything those families were looking for during those experiences. I will be back in the Fall for the full gameday production. The fans should be very excited about what they are building down in Lubbock Texas. #GunsUp👆🏾🌵
Before your creative can “just make a graphic,” here’s what we actually need:
•What’s it for?
•Who’s requesting it?
•Print or digital?
•What size?
•Print: 24x36? 8.5x11?
•Digital: Videoboard? Social?
•What’s the message?
•Any key info? (Event details, etc.)
•Call to action? (“Buy now,” “Register here,” etc.)
•Who’s featured?
•Specific players to include/avoid?
•What all deliverables? (Multiple sizes? Print + digital?)
•Deadline?
More info = better, more efficient work. There’s more to “just make something cool”. We need purpose. We can do a lot—but reading minds isn’t one of them.