Brandzilla

Full-time domain investor, domain marketplace operator, and ASX micro-cap investor, specialising in premium digital assets and high-growth opportunities.

[Brandzilla @BrandzillaHQ]

@MexicanGreek @DomainNameWire There is no greater challenge. You are not alone!

[Brandzilla @BrandzillaHQ]

@Aladey You must be good at it if you have been able to make it work. Are you able to share your success rate?

[Brandzilla @BrandzillaHQ]

@Aladey I feel pretty confident that it doesn’t work at scale unless (1) you have tens of thousands of domains with very strong leads so your inventory never runs out, (2) can can fully automate the whole thing, or (3) you get lucky.

[Brandzilla @BrandzillaHQ]

@Aladey I have thousands of outboundable domains across many extensions with very strong leads. 99.9%+ of people have no interest in hearing from you. This includes cold calling them (something almost no one does), emails, LinkedIn/X messages etc. That is my experience at least.

[Brandzilla @BrandzillaHQ]

@DomainLabs https://t.co/V1XBPPaXAO

[Brandzilla @BrandzillaHQ]

@_NameOffice @atomHQ Why not just build a competitor marketplace like you did before? Plenty of things to improve on at BrandBucket and Atom.

[Brandzilla @BrandzillaHQ]

@NameHubs @afternic Same. Having one of the worst experiences with @afternic. It’s forever “under review”, even though the domain was transferred 2 weeks ago,

[Brandzilla @BrandzillaHQ]

I guess it just comes down to preference and personality. I also do this full-time and I definitely prefer the hands-off approach. That aside, my sales definitely started going up (both in volume and dollar value) once I switched to Afternic landers. This includes removing names from Atom/Spaceship/Sedo landers, as they don’t appear to have nearly the same conversion power.

I also had a full-time salesperson working for me outbounding all day and closing inbound leads when they popped up. That experiment taught me that there really isn’t any alpha in managing it alone. There may be some for very high value domains where the commission is material, but not for inventory-quality domains. Just my opinion.

[Brandzilla @BrandzillaHQ]

I have come to the conclusion after much trial and error that pointing your domains to Afternic will produce greater overall revenue, irrespective of commissions and repeat customers. The trust you are getting by using their landers meets, and possibly exceeds, the 15-20% commission you pay for it.

[Brandzilla @BrandzillaHQ]

@domainpro @usesav I find that .co domains almost always require a regenerated auth code (i.e. first auth code rarely ever works) across most registrars, including GoDaddy. So it’s not just a Sav issue.

[Brandzilla @BrandzillaHQ]

@Darcymason Can you please elaborate

[Brandzilla @BrandzillaHQ]

I’ve tried outbounding at scale and have come to the conclusion that the juice isn’t worth the squeeze. One can get lucky (e.g. finding someone who previously was interested in the name, but wasn’t able to acquire it at the time), which can be put into the “lucky” category. But you cannot build a business on “lucky”. Most other interactions result in an offer of no more than $1,000. Anyone who has figured out how to do this successfully at scale is probably (1) selling cheaply, (2) got lucky a few times and suggesting that this is the norm, (3) doing something completely different from the herd, or (4) lying. It is incredibly hard to convince someone to buy a domain that did not have the idea them themselves.

[Brandzilla @BrandzillaHQ]

In my humble opinion, the only thing that should matter is STR on Premium domains because your main value proposition is discoverability. If you are achieving a higher STR than industry average, then you are doing something right. If not, all these features are probably a distraction to focusing on the metric that really matters to sellers.

[Brandzilla @BrandzillaHQ]

@Karakehayov @get_fruits Thanks for sharing. Would you mind confirming whether you use Fruits nameservers or do your names get found through search on their platform.

[Brandzilla @BrandzillaHQ]

@rdce80 At $1000 a day are you in profit taking into account renewals? I assume you have a massive portfolio to achieve this STR. Or are these sales just covering or semi-covering renewals while you wait for big sales? To state the obvious, sales aren’t profit,

[Brandzilla @BrandzillaHQ]

This has inspired me to drop my prices sub $1,000 on a bunch of handregs. The simple reality is that most normies would never fathom spending over $1,000 on a domain and we are probably missing out on a lot of sales being stubborn on price. I'm selling about 10 domains a month, but how much better off would I be if I were selling 20-30 and compounding quicker. Either way, thanks for posting.

[Brandzilla @BrandzillaHQ]

@CosttyD @afternic I just made the decision to pull my ~1,700 premium domains from Atom and point to Afternic. The results are simply not there. Whether Afternic could do better, only time will tell, but I don't believe that discoverability warrants the 30% commission given the current saturation.

[Brandzilla @BrandzillaHQ]

That’s very interesting. Do you think that there is that much predictability on a portfolio of 7,500 above average .com’s at that price point? I have a bigger portfolio than that, and I always wonder how many people are looking at the price of one or more of my domains per day and saying “nah!”.

[Brandzilla @BrandzillaHQ]

@oceanadomains Just another way to confuse customers