BraneyMarketing

Fast-tracking B2B tech companies to growth. Geeking out over all things marketing. Demand. Digital. Experience. Operations.

[BraneyMarketing @BraneyMarketing]

So happy to see this topic addressed by @kimwhitler and @hirst_matt. Often founders don't realize the diversity of skills required in marketing and thus don't know how to prioritize what they need out of a marketing head.

[Kimberly Whitler @KimWhitler]

VC leader suggests many startups hire the "wrong" CMO. Thoughts on why and what to do about it f/ @hirst_matt
https://t.co/OUZ1klOLM3 @SmBizAmerica @startupindia @StartupGrind @smbizaustin @SmallBizSatUK @smallbiztrends @SmallBizLady @cmo_india @TheCMOclub @CMOBOOK @ForbesCMO

[BraneyMarketing @BraneyMarketing]

@thebobcargill Thx for sharing Bob!

[BraneyMarketing @BraneyMarketing]

Hey startup marketers...learn how to cut through the MarTech noise and build a right-sized MarTech stack using the simple 3F model. Plus get a free template to map your MarTech ecosystem. #martech #startupmarketing #b2bmarketing https://t.co/oomnm2UEWr

[BraneyMarketing @BraneyMarketing]

@thebobcargill Agree! The two worst things you can do right now are COVID-washing and hiding.

[TopRank Marketing B2B @toprank]

Google’s new Podcasts Manager tool offers deeper data on listener behavior. With the new Google feature, marketers gain new podcasting analytics data. https://t.co/KkJ4bECwrl by @geochingu for @Marketingland

[BraneyMarketing @BraneyMarketing]

Adapting your ABM program in the work from home era? Shift from direct mail to charitable donations (recommended), e-gifts or use a platform (like @sendosohq) that allows the recipient to input their own mailing address. #abm #b2bmarketing

[BraneyMarketing @BraneyMarketing]

FREE TEMPLATE: Get the Value Proposition Canvas template to create customer-centric marketing messages. Put an end to messaging stand-offs between product and demand. https://t.co/cwDudmMPLu
#b2bmarketing #contentmarketing #demandgen #startupmarketing #marketingtools

[BraneyMarketing @BraneyMarketing]

First day using @zestisapp for curated marketing content. Definitely a new addition to my morning scroll #contentmarketing

[BraneyMarketing @BraneyMarketing]

@AndrewSumitani A chef who doesn't eat

[BraneyMarketing @BraneyMarketing]

Definitely feels this way sometimes.

[BraneyMarketing @BraneyMarketing]

The 2020 martech landscape was unveiled today with a whopping 8K offerings to confuse and overwhelm marketers everywhere! Really, it's invaluable. Thanks @chiefmartec and @martechconf

[MarTech Conference @MarTechConf]

The 2020 #Martech Landscape Supergraphic grew to 8,000! https://t.co/iVvZzDSbeS via @chiefmartec