Brave New World

We at Brave New World conceptualize, produce and promote interactive stories, experiences and engagements that straddle the physical and digital worlds.

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We told a universally relatable story about the love-hate-love kind of love for ZALORA's Eid aka Hari Raya campaign across SEA.

Shot in a quaint location off Kuala Lumpur, brought to life by Hamid and crew, proving the beauty when things align.

#Zaloraya #ZALORA

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In the Press: @CampaignAsia's @MatthewKeegan15 investigates whether industry leaders believe they need to be upfront and transparent about the inequities AI may bring forward. Brave New World's Senior VP and ECD Sraman Majumdar shares his take. Read at: https://t.co/vPXO4nzqpG

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Knock, Knock.
Who's there?
A species takeover!
Get used to spotting the brand new #HomeSapiens all across the world wide web! In today's episode, we find out that the key to both heaven and happiness is a gorgeous Furlenco-furnished space that you can't wait to come home to.

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We’ve invented tons of things in the past. But a whole new species? That was new. And for a fun brand like Furlenco, it was the perfect fit!
Meet the Home Sapiens – folks who love their homes so much, they never want to leave.
(And after plopping on their couches, we get why.)

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Catchy, groovy, sleek, stylish and jam-packed with all the goodness that makes ZALORA, Asia's Fashion Expert. The campaign was launched across 6 South East Asian countries, with Mandarin and Cantonese edits for an impactful launch to ring in ZALORA's fresh new identity 🔥

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How do we feel about nepo babies in advertising? Brave New World's ECD Sraman Majumdar spoke to @CampaignAsia's @MatthewKeegan15 about nepotism in advertising. Read here https://t.co/fg5tLnoYIN

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Brave New World’s CEO @JoonoSimon speaks to @MatthewKeegan15 for @PMarketingW about the challenges and success stories that define the Indian marketing landscape. You can read the article here:
https://t.co/cSBqcMAXQ4

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2 Olympic medalists + 1 Olympic challenger + 1 national record holder + the prodigy. Catch them all in our new film for @PerformaxActivewear and its high-octane romance with India's athletic alphas. Watch now for a combo punch of stars, spirit and the best of sportwear tech 👇

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The @myntra #EORS sale is back. And so is our high energy, star-studded teaser! Loaded with striking visuals & catchy tunes, groove to the beat of this sensational film all over again. @iHrithik @advani_kiara #SiddhantChaturvedi #MyntraEORS

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6 countries, 1 big sale and fashion’s OG influencer @heart021485. What do you get when you put the three together? Take a dive into the frenzy filled shopping world we created for the @ZALORA 11.11 Sale, brought to life with style, sass, heart-pumping music & dynamic camerawork🎉

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“The fact that he was fiercely independent till the very end shows that he was untouched by the commercial world, and that’s a true inspiration.” @JoonoSimon, Founder & CCO at Brave New World remembers the legendary President of Wieden+Kennedy, Dan Wieden. https://t.co/6hpbE2NpPa

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To the original Braveheart who paved the way for independent agencies everywhere ~ RIP Dan Wieden

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W+K co-founder Dan Wieden dies at 77
https://t.co/srwoirZHqY

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In this @CampaignAsia feature, Brave’s @JoonoSimon and a host of other industry leaders spoke to @MatthewKeegan15 about the ways in which 'quiet quitting' is impacting the ad industry across Asia. https://t.co/pOFPz0QF3Z #quietquitting #adland

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It takes a great deal of heart and effort to make an athlete, and the right technology to turn every ounce of that effort into results. @PerformaxIndia teamed up with @Jaspritbumrah93 to deliver an essential message for all Indian athletes out there. Check out the film here.

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Good news travels fast! A strong, people-centric work culture has always been close to our heart. So we’re super thrilled to have 3 creative powerhouses at the helm of Brave. We can’t wait to show you what comes next.

https://t.co/6AtmhIbNSq

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Top of the line styling, eye-catching camerawork and foot-popping moves. Our latest work with @hrithik gave #MyntraInsiders more than one reason to celebrate today. Watch, listen and enjoy the catchy new #EORS tune while you shop till you drop. @myntra

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Sometimes when you break the clutter, you have to break the fourth wall. @advani_kiara, @iHrithik & @SiddyChats invited viewers into the vivid new world of @Myntra #EndOfReasonSale. Loaded with striking visuals, some edgy camera work & earworm of a track, check it out here.

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In our latest film for @RelianceTrends, the dashing duo, @VickyKaushal09 and @hegdePooja make their holiday plans and indulge in some mesmerising pre-holiday shopping! All with an adorale little companion. Watch the film to see this sweet story unfold.
#Adfilm #Trends

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Presenting our latest #campaign for India's beloved #fashionretailer. Packed with heart, encouraging courage and inviting the thrill of little acts of happy experimentation, we worked with @Myntra to let you know the answer to all those moments of doubt - just ✨GO FOR IT!✨

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@coreyo_official came to us with an idea that can change how we send and receive things, and how the world sees distance. We couldn't wait to tell their story.
It's been amazing building the Coreyo personality ahead of their big launch and we're thrilled to share it as it unfolds