Campaign Asia

The voice of the media, marketing and advertising community in Asia-Pacific.

[Campaign Asia @CampaignAsia]

Campaign Asia-Pacific continues to bring live events, awards, training, news and analysis to APAC's marcomms community this year! We are excited to join forces with more marketers and industry experts to shape the future of the industry!

[Campaign Asia @CampaignAsia]

The inaugural Campaign Indonesia Awards winners announced with Hakuhodo Inc. dominating the creativity category and Wardah Beauty named the best brand.

More details: https://t.co/jaBAuaAFi6

[Campaign Asia @CampaignAsia]

Dentsu India wins Tata Group’s Indian Premier League media mandate. The deal is one of the most significant IPL media consolidations in recent years. This and more details around this week's leadership movement and agency wins: https://t.co/BblrlBePNA

[Campaign Asia @CampaignAsia]

Malaysia enforces social media ban for children under 16. The age verification is now mandatory for social platforms including Instagram, TikTok, YouTube, and Roblox under the Online Safety Act.

More details: https://t.co/QSAyfEv7zi

[Campaign Asia @CampaignAsia]

Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley, the founder and global CEO of Trinity P3 Global Marketing Management Consultancy.

Read more: https://t.co/0PyN9mcMWX

[Campaign Asia @CampaignAsia]

Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

More details: https://t.co/mPMGUDXLEB

[Campaign Asia @CampaignAsia]

Guardrails in the age of live commerce: Can tech keep brands safe?

As live commerce accelerates at warp speed, platform frameworks, third‑party tools, and AI systems are struggling to keep pace.

Read more: https://t.co/NB9h2WGxaV

[Campaign Asia @CampaignAsia]

Campaign Asia's APAC Power List 2026 is out!

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

See the full list here: https://t.co/QXXOdmO2XL

[Campaign Asia @CampaignAsia]

60 and eyeing 70: A Leo exec Amanda Wheeler turns 60 this year and shows no sign of slowing because while anyone can prompt AI, it still takes experience to know if the output is any good.

Check out the complete Op-Ed here: https://t.co/UACA6cBKbv

[Campaign Asia @CampaignAsia]

2026 Cannes Contenders: Thinkerbell predicts winners from APAC. Chief creative Tom Wenborn, shares his winning bets with Campaign.
More details: https://t.co/D5X4MpHvXO

[Campaign Asia @CampaignAsia]

Accenture Song brings back founding member to lead Southeast Asia. Patricio De Matteis is no stranger to the business or the region.

Details: https://t.co/jAqdbL6mCR

[Campaign Asia @CampaignAsia]

2026 Cannes Contenders: GUT Singapore predicts APAC hopefuls.
Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.

Full story here:
https://t.co/FKhHJ5zRTB

[Campaign Asia @CampaignAsia]

#AdNutReview | INNOCEAN targets Korea’s mountain ramen waste problem.
'Magic bombs' turn discarded ramen broth into solid gels. Ad Nut doesn't think technology can compensate for a spectacular lack of civic sense.

Read more: https://t.co/SNZrQQ1ZdL

[Campaign Asia @CampaignAsia]

ChatGPT's ad pilot has landed in ANZ, with Japan and South Korea next, how can APAC marketers shift their strategies from traditional search to conversational, intent-driven advertising across LLM-based advertising?

Read the full story: https://t.co/kPBEBmE1Ru

[Campaign Asia @CampaignAsia]

Google expands virtual try-on across key APAC markets: The tool allows users to upload a photo and see how clothes or shoes would realistically look on them before making a purchase.

More details: https://t.co/VsiEuc8miA

[Campaign Asia @CampaignAsia]

Sandpiper launches Malaysia office and poaches Edelman executive, Christopher Ross de Cruz, to lead the firm and anchor its Southeast Asia expansion.

See more in this week's roundup of exits, appointments, and business wins here: https://t.co/8ajShe9jeu

[Campaign Asia @CampaignAsia]

B2B or B2C… or both? At Festival of Marketing Asia, your pass gives you full access to both tracks - so you can explore ideas across every segment of marketing. Save your seat and catch Mansi Chopra on 3 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 in 𝐊𝐮𝐚𝐥𝐚 𝐋𝐮𝐦𝐩𝐮𝐫: https://t.co/pr2I6NQWrx

[Campaign Asia @CampaignAsia]

The latest "Confessions of a CMO" featured by Campaign Asia uncovers the raw reality of the evolving, often misunderstood role of marketing at the highest levels of business.

Check out the insights from Worldwide Partners: https://t.co/exKqdlXTpJ

#partnercontent

[Campaign Asia @CampaignAsia]

BlueFocus chief executive Fei Pan believes the future of marketing lies in a “symbiosis of carbon and silicon” — where AI handles execution at scale while humans retain control of strategy, taste, and judgment.

Read more: https://t.co/BRLNNYghTo

#partnercontent

[Campaign Asia @CampaignAsia]

Xiaohongshu Business and the Singapore Tourism Board have officially signed a strategic MOU, in a bet that the new wave of Chinese outbound travel will be driven by passion-fuelled habits rather than traditional travel marketing.
https://t.co/08KX2XYW1B

#partnercontent

[Campaign Asia @CampaignAsia]

Advertising’s credibility problem is not about measurement, it is about mentality.

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign: https://t.co/swaC7JHI51