Braxton Simmons

Ecom brand building 🛠️

[Matt Welter @_mattwelter]

the entire tiktok algorithm explained in 120 seconds…

[Dillion @dillionverma]

it takes a village to have insane growth like this

I am genuinely proud of the team I get to build with every day, and thankful for everyone who played a role in helping us get here. They work tirelessly and deserve recognition

The core team is @gursheyss and I

@gursheyss is the most cracked 100x engineer I know. He's our entire engineering team and is singlehandedly responsible for building and growing everything

Running operations behind the scenes is @aarontrannUGC

@aarontrannUGC is the most cracked 100x marketer i know. He's singlehandedly done over 700m on social media and manages our operation

Lastly, there are (hint) many creators we work with everyday who make this possible

more details will be in the post im still writing

[Javiz @Javizecom]

📂 Ecom
┃
┣ 📂 Idea
┃ ┣ 📂 Problem Discovery
┃ ┣ 📂 Market Research
┃ ┣ 📂 Competitor Analysis
┃ ┗ 📂 Trend Validation
┃
┣ 📂 Product
┃ ┣ 📂 Sourcing (alibaba)
┃ ┣ 📂 Sample Testing
┃ ┣ 📂 Formulation / Design
┃ ┗ 📂 MOQ Negotiation (mandatory)
┃
┣ 📂 Branding
┃ ┣ 📂 Brand Name (short & sweet)
┃ ┣ 📂 Domain (godaddy)
┃ ┣ 📂 Logo & Identity (pomelli)
┃ ┣ 📂 Packaging Design
┃ ┣ 📂 Brand Book / Story (ai)
┃ ┗ 📂 Photography Direction (ai)
┃
┣ 📂 Store
┃ ┣ 📂 Shopify Setup
┃ ┣ 📂 Theme & Design (elixir theme)
┃ ┣ 📂 Product Pages (section store)
┃ ┣ 📂 Checkout Optimization
┃ ┗ 📂 App Stack
┃
┣ 📂 Supply Chain
┃ ┣ 📂 Inventory Management
┃ ┣ 📂 Warehousing (ecomflow)
┃ ┣ 📂 3PL Setup (ecomflow)
┃ ┗ 📂 Customs & Import (ideally not)
┃
┣ 📂 Legal
┃ ┣ 📂 Business Entity (USA LLC)
┃ ┣ 📂 Trademarks (pre-check)
┃ ┣ 📂 FDA / Compliance
┃ ┣ 📂 Terms & Privacy (ai)
┃
┣ 📂 Launch
┃ ┣ 📂 Influencers (social snowball)
┃ ┣ 📂 PR Outreach (Instagram dms)
┃ ┣ 📂 Social Media Hype (Reels)
┃ ┗ 📂 Launch Day (launch asap)
┃
┣ 📂 Paid Ads
┃ ┣ 📂 Meta Ads (in-house)
┃ ┣ 📂 TikTok Ads (agency)
┃ ┣ 📂 Google / Shopping (agency)
┃ ┣ 📂 Creative Strategy (ai)
┃ ┗ 📂 Retargeting
┃
┣ 📂 Creative
┃ ┣ 📂 Static Ads (jpegsmafia)
┃ ┣ 📂 UGC Scripts (claude)
┃ ┣ 📂 Video Ads (agency)
┃ ┣ 📂 AI Image Generation
┃ ┗ 📂 Ad Iteration System
┃
┣ 📂 Organic
┃ ┣ 📂 Instagram (hire girl with taste)
┃ ┣ 📂 TikTok (hire ideal customer to run)
┃ ┣ 📂 Twitter / X (not needed)
┃ ┣ 📂 SEO & Blog (slowly builds)
┃ ┗ 📂 Community Building (irl stuff)
┃
┣ 📂 Email & SMS
┃ ┣ 📂 Welcome Flow (set & forget)
┃ ┣ 📂 Abandoned Cart (set & forget)
┃ ┣ 📂 Post-Purchase (set & forget)
┃ ┣ 📂 Win-Back (set & forget)
┃ ┗ 📂 Campaign Calendar (agency)
┃
┣ 📂 Conversion
┃ ┣ 📂 Landing Pages (agency)
┃ ┣ 📂 Offer Strategy (keep calendar)
┃ ┣ 📂 Bundle Pricing (AOV)
┃ ┣ 📂 Trustpilot strategy (for exit)
┃ ┗ 📂 A/B Testing (cro agency)
┃
┣ 📂 Increase Revenue
┃ ┣ 📂 Optimize AOV
┃ ┣ 📂 Upsells & Cross-sells
┃ ┣ 📂 Subscriptions (stay ai)
┃ ┣ 📂 Limited Drops (build scarcity)
┃ ┗ 📂 Wholesale / B2B
┃
┣ 📂 Analytics
┃ ┣ 📂 Ad Performance (motion)
┃ ┣ 📂 LTV:CAC Ratio (must)
┃ ┗ 📂 Overall Finances (triplewhale)
┃
┣ 📂 Retention
┃ ┣ 📂 Customer Education (ebooks)
┃ ┣ 📂 Loyalty Program (email)
┃ ┣ 📂 Unboxing Experience (stickers)
┃ ┣ 📂 Referral Program (snowball)
┃ ┗ 📂 Customer Support (outsource asap)
┃
┣ 📂 Distribution
┃ ┣ 📂 Amazon (setup asap)
┃ ┣ 📂 Retail Partnerships (prep deck)
┃ ┣ 📂 Go International (set localize)
┃ ┣ 📂 Affiliate Program (snowball)
┃
┣ 📂 Brand Growth
┃ ┣ 📂 Product Line Extension (AOV)
┃ ┣ 📂 Collabs & L. Editions (brand value)
┃ ┗ 📂 Athlete / Creator Deals (brand value)
┃
┣ 📂 Scaling
┃ ┣ 📂 Hiring system (hire HR)
┃ ┣ 📂 SOPs & Automation (notion)
┃ ┣ 📂 Agency Partners (hire & fire fast)
┃ ┣ 📂 Global Logistics
┃ ┗ 📂 Exit Strategy (sellwasabi)

Share this. Bookmark it. This is the roadmap.

[Matt Welter @_mattwelter]

17.4M+ views in last 30 days

100% from set-and-forget "done for you" automations, literally pumps out content while you sleep

[Connor Snyder @connorpsnyder]

MrBeast runs 6 of YouTube’s biggest channels, making $700M/year, runs a $250M reality TV series, and owns the fastest-growing chocolate brand in the U.S.

His answer to "How do you turn an idea into millions?" reveals what most entrepreneurs miss.

A Thread:🧵

[Connor Snyder @connorpsnyder]

1. Individual - Help a struggling contestant or boost your chances of winning.

2. Organizational - Maximize revenue vs. stick to brand values.

3. Structural - Someone must lose for others to win.

MrBeast built his entire YouTube around these dilemmas.

[Omar @omartheecreator]

Mr Beast built this entire ecosystem off the back of his YouTube channel

Yet you think you can't add an extra $50k-$100k/mo to your business off YouTube? ok

[Z Fellows @zfellows]

Sam Altman on how to be successful

[Braxton Simmons @BraxtonSimmmons]

@appmafia_ Your Whop course is amazing 🙏 is there any chance you can upload the Google Doc that you use to walk through the whole beginners course? So I can use as reference notes. You could either upload it to your Whop or Discord.

[Braxton Simmons @BraxtonSimmmons]

@appmafia_ Your Whop course is amazing 🙏 is there any chance you can upload the Google Doc that you use to walk through the whole beginners course? So I can use as reference notes. You could either upload it to your Whop or Discord.

[Appfigures @appfigures]

This is how your screenshots are hurting downloads 👇

[Jake Mor @jakemor]

I use this puppy all the time, shortcut to grab stats for any app on the App Store. Powered by the shmensor shtower API.

https://t.co/1z2yoHXeN8

[EP @eptwts]

AI automation sounds intimidating but it's stupidly easy...

all you need is a baseline understanding of the following things:

- workflow automation tools like n8n
- data structures (JSON)
- prompt engineering
- conditional logic
- API requests
- webhooks

& now you can charge companies thousands of $ to build AI agents lol

[Reads with Ravi @readswithravi]

“Three decisions determine 90% of your life outcomes: who you're with, what you do, and where you live.” - @naval

[Ian Nuttall @iannuttall]

openai literally just threw down the gauntlet to anthropic by launching an open source coding agent alongside o3 and o4-mini

[Aadit Sheth @aaditsh]

This guy literally built an entire app using AI agents, in just 20 minutes

[Alex Hormozi @AlexHormozi]

What are you afraid of losing, when nothing in the world belongs to you.

- Marcus Aurelius

[MATT GRAY @matt_gray_]

Steve Jobs once said:

"The most powerful person in the world is the storyteller."

Sadly, most people never learn how to tell a good story.

10 storytelling secrets that make you impossible to ignore:

[Instant @InstantHQ]

It's never been easier to create custom navigation (and footers) for your Shopify store.

We’ve seen many designs so good, we almost got lost on purpose.

Whether you start with a template or build from scratch, the possibilities are endless.

Tried this new feature yet? Let us know below! 👇

[Toby @TobyWalleruk]

Your best ideas are buried in:

– Amazon reviews
– Customer surveys
– Forum threads
– 1-star competitor reviews

Skip this step = shoot blanks.