Low ticket this, low ticket that
How about you let your nuts hang low and throw them on the table by risking some money on serious ad spend for once in your life
“Everything is high risk when you’re a pussy”
Reminder:
If you don't give them information, they'll find it elsewhere
Google, YouTube, ChatGPT, competitors, etc
When you aren't the one giving them research and helping frame the information, they're being introduced to other companies and unhelpful framing material
People like to buy from companies who help them with research
We're at a point where recruiting is our current constraint in the business. We've been using a recruiter, but lately they've been letting us down...
So here's what I'm doing.