Brendon Ford

IMC Major, UAkron Alum

[Brendon Ford @BrendonFord12]

@vishal45436135 @AlexaKaye3 I think this is great advice. As brands see something work for a competitor and try to capitalize on the same thing, it kinda ruins the uniqueness of the brand. #UAkronMarketing #TacoChat

[Brendon Ford @BrendonFord12]

@AlexaKaye3 A4: I think creativity and innovation are two things that will help set young marketing professionals apart from one another. Being able to think and operate this way makes you stand out in a crowd that keeps growing. #UAkronMarketing #TacoChat

[Brendon Ford @BrendonFord12]

@AlexaKaye3 @tiktok_us I think what will keep @tiktok_us in the mind of users will be adding new features. I am not @tiktok_us user myself, but apps that only offer one thing tend not to last too long. #UAkronMarketing #TacoChat

[Brendon Ford @BrendonFord12]

@cugini_brandon @cremeans_josie @AlexaKaye3 I definitely think https://t.co/DF8cRWcfr9 links are a great way to to get a an accurate look on things like click through rates. #UAkronMarketing #TacoChat

[Brendon Ford @BrendonFord12]

@AlexaKaye3 A1: Comments are definitely one of the most important metrics. They are more engaged than likes and have the potential to offer great qualitative data for future endeavors. #UAkronMarketing #TacoChat

[Brendon Ford @BrendonFord12]

@AlexaKaye3 A1: I have seen brands like @Nike utilize their app to stay in touch with customers. They have had sales for members on footwear to help with home workouts and even have daily live workouts with different trainers each day. #UAkronMarketing #tacochat

[Brendon Ford @BrendonFord12]

@RachelC69488101 @AlexaKaye3 @HelloFresh @dominos has also has also taken part in practicing contactless delivery. In times like this brands doing this really helps customers keep their peace of mind. #UAkronMarketing #tacochat

[Brendon Ford @BrendonFord12]

@kaityam_ @LaurelAynne Something fun I've seen people do is make their own drinking board games and play with friends over @Zoom or FaceTime. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@LaurelAynne 2. Exercise brands could upload videos to their social media accounts showing off alternative exercises people could do with different things lying around their house. A simple example being chair dips. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@LaurelAynne 1. Something that I have seen people do to fight boredom is exercise. Brands like @Nike are even having flash sales on their website to help make the home workouts more accessible. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@AlexaKaye3 2. A local brand I have seen do this well is NinjaHub. They are gym located in Canton. They post pretty frequently on Instagram, giving their audience workouts they can do from home. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@AlexaKaye3 1. I would recommend that brands, especially smaller businesses, use social media to stay in touch with their customers. The sentiment will help keep the brand relevant in the minds of their audience. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@austinb456 @Capitaldemarca I could definitely see this being a possibility. TV and Radio still have massive reach and most likely will for years to come. But podcasts and similar content are growing super fast, seeing them become mainstream would not be a surprise. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@Capitaldemarca I really enjoy ad-reads whenever I listen to podcasts. They feel less disruptive of the podcast, not just because they are usually shorter than regular ads, but because it is still the host of the podcast talking. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@Capitaldemarca I do believe that podcast ad dollars could surpass tv and radio. Podcasts are super convenient and come in a wide variety making them very appealing to a massive audience. I can see many brands using this to their advantage. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@AlexaKaye3 2. While it was not within the last year,@pizzahut had a fantastic campaign during March Madness where they put out the Pie Tops, a pair of shoes that can order pizza and pause your tv. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@AlexaKaye3 1. I think that this strategy could work well with younger generations due to many of these products just being fun and silly. It would not surprise me if brands keep doing this for years to come. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@alexventura88 @AlexKrallman @Oreo @Doritos I couldn't agree more. Oreo would be able to create a viral challenge on the platform. Either with numerous flavors they have or the original that everyone knows and love. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@AlexKrallman 2.I think TikTok is hard for brands to use if they are not entertainment based due to it being geared towards user generated content. But, an account takeover could do many brands well on the platform. #ICMKTG #UAkronMarketing

[Brendon Ford @BrendonFord12]

@AlexKrallman 1. I believe that Tik Tok will fade but I see it staying around for a few years. Until then I see it being a big player. It has started to pick up speed in the last year and brands, such as the NBA have integrated this into one of their largest events. #ICMKTG #UAkronMarketing