Brendon Sedo

Contributor @Coredao_Org. Prev. founder/CEO @joist (acq'd NASDAQ: EVCM), Builder, Health nut. Equal parts 🤖 & 🦍

[Brendon Sedo @BrendonSedo]

why is the world cup trophy, not a cup.

[Brendon Sedo @BrendonSedo]

@MyLatinLife @questiona_te lol

[Brendon Sedo @BrendonSedo]

@toddsaunders Crush it!

[Brendon Sedo @BrendonSedo]

Most felt caps for the sauna are synthetic, that you're just baking into your head.

[Brendon Sedo @BrendonSedo]

Why does every startup raise now have an accompanied founder video, that always looks the exact same?

[Brendon Sedo @BrendonSedo]

@thealepalombo Nice work with the wow face!

[Brendon Sedo @BrendonSedo]

@getcasa Will this be different than the happy home company?

[Brendon Sedo @BrendonSedo]

"I’ve really used everything, and I never thought I would end up in tech, nor start a tech company."

Builders becoming founders

https://t.co/XX8rsFDT9H

[Brendon Sedo @BrendonSedo]

Joist was created because I was running a windshield repair business and the software was terrible. I was not a software person. I was just close enough to the problem to know what the fix should look like.

It became one of the largest platforms for contractors.

The pattern was simple: proximity to the problem beat expertise in software. I think that pattern is about to play out across a lot of industries at once.

[Brendon Sedo @BrendonSedo]

@edwinarbus cool!

[Brendon Sedo @BrendonSedo]

@jordymaui specs? Or min RAM you'd reccomend?

[Brendon Sedo @BrendonSedo]

Some of the most interesting builders I am meeting right now have zero startup experience.

They are foremen, estimators, and operators who started using AI tools to fix their own workflows. No pitch deck. No investor network. Just a problem they have lived with for 20 years and a tool that finally lets them do something about it.

[Brendon Sedo @BrendonSedo]

@levelsio I think partially. They'll target large TAMs with dedicated enterprise tools, and easy horizontal markets (like your examples). Long tail vertical SaaS, won't have the same ROI. But let's see

[Brendon Sedo @BrendonSedo]

@Tablesalt13 This has been happening for 7 years. It's funny that people are just talking about it now.

[Brendon Sedo @BrendonSedo]

I built @Joist because I was close to the problem, not because I came from software.

That is the pattern. The best vertical products come from people who lived the workflow.

AI has not changed the pattern. It has just opened the path to a lot more people.

[Brendon Sedo @BrendonSedo]

@AmiruUmar20 Someone has to do the work.

[Brendon Sedo @BrendonSedo]

Every one is talking like they'll move into a trades business but be "hands off". Good luck with that.

[Brendon Sedo @BrendonSedo]

5/ The ones closest to the broken workflows are now the most qualified to fix them.

Not eventually. Now.

[Brendon Sedo @BrendonSedo]

1/ Something interesting is happening that nobody is really talking about.

Blue-collar operators with 20 years of experience are starting to build their own software.

Not hiring developers. Building it themselves, with AI tools, on nights and weekends.

[Brendon Sedo @BrendonSedo]

4/ That shift is structural. It means domain experts with no software background can now be the driving force behind products that outsiders would spend years trying to understand.

The foreman. The estimator. The site super who has been hacking together better systems since forever.