Stop being the brand in the bin. Be the brand people get asked about.
You spend thousands on a booth, flights, hotels then hand people a scratchy t-shirt with an ugly logo that goes straight in the bin. That's not marketing!!
Spoke to Julien CEO @Broidr_Merch and he said cheap merch is an expense, Good merch is an investment. If someone wears it and gets asked about it, that's visibility you can't buy with ads.
Everyone does the same t-shirts and tote bags. Be different. Embossed hoodies, retailer-quality pieces, stuff people actually want to wear. Your merch is the first physical thing someone touches from your brand if it feels like a rag, that's what they think of your project.
Pick of the week β2: The Rains Rolltop Rucksack. π
Water-resistant. Reflective details. Clip points for cycling.
The kind of merch that survives the commute and the weekend trip.
Recently built for @Lighter_xyz β a bag worth keeping, not storing.
At #ethcc cannes, @Bitpanda Γ @Optimism Γ @vsntoken ran one of the most talked-about side events of the week.
We built the merch. @harto_fr designed the print.
300 heavyweight tees. Large multicolour screen print. Sleeve embroidery.
Side event merch as collectible, the way it should be.
Merch pick of the week β1: the A6 memobottle. π§
Most reusable bottles are designed for cupholders.
This one is designed for laptop bags.
Flat face, full-colour digital print, lives in someone's routine instead of a drawer.
limited edition chore jackets for the @LidoFinance crew.
3D satin embroidery, heavyweight cotton, small batch.
team #merch that actually leaves the office.
BROIDR just got stronger. πͺ
Welcome Paulina, our new Operations & Logistics Lead!
Bringing expertise in inventory management & logistics, sheβs here to build and scale the operations backbone that powers everything we do.
WAGMI π
Still buzzing from Paris Blockchain Week π«π· And especially from our Champagne Room event!
Held in a classic Parisian salon, the night brought together a curated group of VIPs and thought leaders from across the European finance and digital asset ecosystem for real conversations and meaningful connections.
Alongside champagne, music, and a relaxed setting, the evening (hosted with the team at @INPUT_global) created a space for founders, investors, and institutional leaders to connect beyond the conference floor.
A standout moment from the week, and a reminder that in Europeβs next chapter of crypto, trust is built in the room.
#PBW2026 #KuCoinEU #ParisBlockchainWeek #MiCAR #Crypto #DigitalAssets