Brooke Cullison

Sharing thoughts on digital advertising trends & growth strategies 📲 Ecom & Paid Media @ Liquid I.V.

[Brooke Cullison @BrookeCullison]

@sohmehta Goose

[Brooke Cullison @BrookeCullison]

@sohmehta Goose

[Brooke Cullison @BrookeCullison]

@sohmehta Goose

[Brooke Cullison @BrookeCullison]

Understanding and tracking these metrics is key to gaining a competitive edge and ensuring sustainable business growth in today's dynamic marketplace. 🚀

#LTV #CAC #growthhacking

[Brooke Cullison @BrookeCullison]

Are you & your teams looking at the right KPIs? 👀

LTV & CAC are two commonly misinterpreted KPIs in growth marketing.

Here are more effective ways to look at them. 👇

[Brooke Cullison @BrookeCullison]

❌ LTV
✅ LTV threshold & LTV growth rate

Like CAC, LTV needs context. Measuring LTV threshold and monitoring LTV growth rate alerts you to potential growth risks, unprofitable customer segments, or underperforming retention strategies.

[Brooke Cullison @BrookeCullison]

I’ve finally converted to YouTube Shorts.

The smart search results of Google x bite size content of TikTok (pre-2022) is a perfect mix.

[Brooke Cullison @BrookeCullison]

Rewatching Scandal and am shocked at how dense this plot is, so much happens in three seasons. We had it too good.

Bring back healthy 22-episode seasons & pay writers! #WritersStrike

[Brooke Cullison @BrookeCullison]

@max_rosewater Pixels won’t be a problem for long…

[Brooke Cullison @BrookeCullison]

Still not recovered from the Ted Lasso finale.

[Jon Cooper 🇺🇸 @joncoopertweets]

BREAKING: In a SHOCKING move, two Texas Republicans just joined the Democrats to PASS the “Raise The Age” gun control bill out of committee in the Texas Legislature!

That's right – TEXAS!

Don't ever let anyone tell you we can't win. Because we WILL.

The NRA is freaking out, because they know this opens up a huge door for the rest of the country. I know from personal experience that sane local laws can lead to national exposure — and national CHANGE.

We're doing it!!!

More details below shortly on the next steps. 👇🧵

[Brooke Cullison @BrookeCullison]

4. Go live and watch the revenue come in (without the CX tickets). 💸

[Brooke Cullison @BrookeCullison]

3. Leverage Shopify flows to make your sales more dynamic.

Hello tiered GWPs 👋

[Brooke Cullison @BrookeCullison]

@PaulGoodman24 TikTok, FB/IG (still the most efficient), with a mix of creators and influencers.

[Brooke Cullison @BrookeCullison]

Excited to be at my first #MediaPostInsiderSummit this week!

[Brooke Cullison @BrookeCullison]

Don’t skip this story 🚨 An anti-choice TX judge is hearing a lawsuit to ban abortion pills.

Be loud and don’t let them continue to chip away at our reproductive rights.

RT, donate to @PPact @ACLU @NARAL, sign up for emails and get involved!

[Reproductive Freedom for All @reproforall]

After an anti-choice judge intentionally hid the date of a hearing, only a handful of reporters were able to be in Amarillo today to hear a case that could decide the future of abortion rights nationwide.

They hope we won't notice, but we're paying attention. #medicationabortion