Brooke Parsons

Marketing student at WVU

[Brooke Parsons @Brookewvu]

@blairadowler Starting this class, I knew social media was a big source of marketing, but I didn’t realize how much it will affect future marketing in a positive way. I would love to have a career in social media marketing because I think it’s the most effective #mktg475

[Brooke Parsons @Brookewvu]

Pinterest has extended links to drive traffic from their pins to links. Both consideration and conversion campaigns will be directly linked. They have seen an 88% high CTR. #mktg475

https://t.co/EeaEWzReym

[Brooke Parsons @Brookewvu]

@macey1525318 @blairadowler I agree that social media marketing will continue to grow. I also agree with AI. It will be very easy for businesses to use with little efforts. #mktg475

[Brooke Parsons @Brookewvu]

@rlb00003 @blairadowler I completely agree that social media will be the main source of marketing! Influencer marketing has become so popular from TikTok. 📱 #mktg475

[Brooke Parsons @Brookewvu]

@blairadowler I think it will continue to grow bigger and be the main source of future marketing. It will impact the world by declining the cost of advertising. I think AI will be used a lot. #mktg475

[Brooke Parsons @Brookewvu]

@LoayzaKatie @blairadowler This is a great visual to draw attention to customers! It is a unique way to bring customers to the store. #mktg475

[Brooke Parsons @Brookewvu]

@rlb00003 @blairadowler I agree! I saw the post and engaged because I wear a lot of Lululemon and the 2 brands go together! #mktg475

[Brooke Parsons @Brookewvu]

@blairadowler Skims recently posted with the Mahomes family. I found this engaging because it brings in a new crowd. I engaged by liking the post. It caught my eye because she used trendy people and had them wear holiday clothes. #mktg475 🏈🎄

[Brooke Parsons @Brookewvu]

TikTok has partnered with Rockerbox to improve campaign tracking. It will provide more performance data. They are doing this for the holiday season. TikTok knows brands will be targeting their app for advertising. #mktg475

https://t.co/aTvWiBES5U

[Brooke Parsons @Brookewvu]

@alexandralazz22 @blairadowler I agree that they should post more relatable content. More people would be influenced to buy something if they can relate. #mktg475

[Brooke Parsons @Brookewvu]

@sierrahartline1 @blairadowler I agree with your strategy because customers like trendy posts. Seeing people engage will influence others to go there. #mktg475

[Brooke Parsons @Brookewvu]

@blairadowler Using more user-generated content would encourage more college students to come in. People are influenced by what other people are wearing and trends. Posting more trendy posts and students wear the clothes on Instagram and TikTok will help. #mktg475

[Brooke Parsons @Brookewvu]

TikTok guidelines have banned violent content such as Hamas. The U.S. argues that the content relating to Hamas is undercutting support for Israel. #mktg475

https://t.co/owFSMJv9lK

[Brooke Parsons @Brookewvu]

@sierrahartline1 @blairadowler Pepsi realized they messed up but it was too late. Using someone like Kendall Jenner, they had hope to draw more attention to the ad not realizing what they are doing wrong. #mktg475

[Brooke Parsons @Brookewvu]

@LaurynFusca @blairadowler I agree! American eagle is mostly for young adults but it is starting to target a younger audience. #mktg475

[Brooke Parsons @Brookewvu]

@blairadowler I think Stanley misses the mark with social media. Right now, they have such a hold on people with their cups. They don’t post like they should with the attention they have on them right now. #mktg475

[Brooke Parsons @Brookewvu]

Meta is offering an ad free version of Instagram and Facebook for $11/month. This will be available to 27 countries in Europe. #mktg475

https://t.co/uC9Q2gGczm

[Brooke Parsons @Brookewvu]

@brynnlizzz @blairadowler @Gymshark Gymshark uses gym influencers like Whitney Simmons to get people to buy their clothes. They often have different styles and colors of workout clothes to stay trendy. They also have gym shark fitness they use as well. #mktg475 🏋🏽‍♂️

[Brooke Parsons @Brookewvu]

@macey1525318 @blairadowler I totally agree with you! People look forward to the fall and Christmas menu. Their social media strategy promote these offers. #mktg475

[Brooke Parsons @Brookewvu]

@blairadowler I feel that American Eagle has spot-on social media strategies. I see AE mostly on Instagram but also on TikTok. They use influencers like Addison Rae to boost their brand. They also sell Grinch items during Christmas that sell fast because it’s very trendy. #mktg475