Emeka Malachi

Founder, @broothio. We track 22M+ companies for stealth changes (pricing pivots, ToS shifts, hiring velocity). Alternative data for VCs, PE, and revenue teams.

[Emeka Malachi @Broothceo]

@Tristanrhee3 it can, just that marketing requires two to tango.

[Emeka Malachi @Broothceo]

@hanghuang_ @instabox_sh nice one, Huang gotta check it out.

[Emeka Malachi @Broothceo]

Most people only find out a company changed pricing or started hiring aggressively after it’s already old news.

We’re building Brooth so those changes surface earlier — while they still matter.

[Emeka Malachi @Broothceo]

@fivosaresti The real alpha is in your third bullet: Third-party signals. If a Tier 1 account just filed a stealth Form D, or opened 15 Enterprise Sales roles, that’s the trigger to strike before they even start searching for a vendor.

We built Brooth to feed exactly that data into this loop

[Emeka Malachi @Broothceo]

@fivosaresti This is a perfect loop. The only thing I’d add: First-party intent (pricing page visits) means the prospect is already evaluating you.

By the time they hit your pricing page, the deal is often already a competitive bake-off.

[Emeka Malachi @Broothceo]

@bindureddy and what does it feels like now?

[Emeka Malachi @Broothceo]

@mynameisyahia make sure to carry us along.

[Emeka Malachi @Broothceo]

One thing I’m noticing while building Brooth:

The companies that update their pricing, hiring, or positioning quietly (no announcement) are often the ones moving fastest.

Public noise ≠ actual momentum.

[Emeka Malachi @Broothceo]

@pmitu facts man, the most hardest part in business is getting customers.

[Emeka Malachi @Broothceo]

@Tristanrhee3 not everyone wanna be a founder bro nor do everyone have what it takes to build a business.

[Emeka Malachi @Broothceo]

@agazdecki exactly!!! most folks don't really understand that brooth gives them an unfair advantage😏.

[Emeka Malachi @Broothceo]

We’ve been watching how fast certain companies change their public footprint.

Some stay static for months.
Others make 4–5 meaningful updates in a single week (pricing, careers, about page, etc.).

The second group is usually the more interesting one to track.

[Emeka Malachi @Broothceo]

That’s a much more useful input for sales and investing than another chatbot.

[Emeka Malachi @Broothceo]

I genuinely don’t like how every startup right now is just trying to be “AI-powered.”

Some problems don’t need another LLM wrapper.

Sometimes you just need clean, timely signals on what companies are actually doing — pricing, hiring, structure.

[Emeka Malachi @Broothceo]

@Jason nice one, im also a solo-founder, y'all give me a follow.

[Emeka Malachi @Broothceo]

@AnnaBlazickova nice 🫡

[Emeka Malachi @Broothceo]

What if you could see:
→ Pricing pivots
→ Sudden hiring spikes
→ Leadership changes
→ Key page updates

…across 22M+ companies, before they become public knowledge?

That’s what we’re tracking at Brooth.

[Emeka Malachi @Broothceo]

Most company data tools treat information like it’s static.
Pricing changes. Hiring velocity shifts. New execs appear. ToS updates.
These things happen continuously yet most people only find out weeks later through news or manual checks.
That’s the gap we’re building Brooth for.

[Emeka Malachi @Broothceo]

@peer_rich give me time peer.

[Emeka Malachi @Broothceo]

Quiet move this week:

3 mid-market SaaS companies in the same category all updated their pricing pages within 8 days of each other.

No press. No LinkedIn posts. Just the changes.

This is the kind of signal most databases miss until it’s already old.