CPG brands just don’t understand Tiktok
Tiktok should not be profitable
Tiktok is a mass awareness channel, NOT A REVENUE STREAM. (Save your sales goals for DTC, retail, or Amazon)
Your hero products on tiktok should be a sample version of your product to drive traffic.
CPG is over saturated….
The cpg space has always been crowded but it will never be saturated. It feels saturated because you are in the space but the second you take a step back most people don’t even know what CPG stands for.