Volvo posted a 3 min and 46 second ad on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes against every single rule you can think about as a social lead. Length. Format. Over-produced.
Every comment under the ad said it immediately put Volvo in their consideration set. It's fucking fantastic.
Deep in his notebooks, Leonardo da Vinci had a mind-blowing idea:
That the human body is a scale model of Earth.
And that's just the beginning — his theory will change the way you see everything… 🧵
The early years are when kid's brains are learning how to move the body
Things like:
Agility
Balance
Stability
Hand-eye coordination
The more kids get exposed to a variety of new activities, skills & movements
The better this connection between brain & body will be
Once a week set up an obstacle course, go to a new playground, or create a new activity that challenges your kid
This is how they grow up to be strong, healthy movers
Friends, on Saturday I spoke with Eric Shawn about the offensive Olympics opening ceremony. Today’s apology from the Olympic committee isn’t good enough.
A good father looks forward to this moment every single day
My kids can't see me when through the garage door but the moment I open it I hear "Daddy's home!"
Will NEVER get old