bryan noel

Brand Story Consultant · Leadership Facilitator · Constraint Coach for founder-led companies. Story and Ops. Make the Story True.

[bryan noel @Bryanjnoel]

We spent about $2,200 and got 1.5 million impressions.

The idea: put six women engineers through a full fashion shoot. Hair, makeup, stylist, the whole treatment. Nobody in architecture and engineering had ever done it.

But the fashion shoot wasn't what worked. At the luncheon where we pitched it, the CEO asked the women to tell their stories, and they were better than anything I'd have written. So we scrapped the plan and made it a video campaign instead.

The films that traveled furthest weren't the polished announcements. They were the ones with a real human sentence for a title. "I was told no 14 times." "My mom is an engineer."

People don't click a corporate holiday post. They click a person.

Use AI to strip the time out of the nonhuman parts of your business so you have more room to elevate the human part. Not to replace it. To free yourself to invest in it. As everything else gets generated into sameness, a true human story becomes the rarest thing a brand can offer.

[bryan noel @Bryanjnoel]

Full breakdown, all six stories and the numbers: https://t.co/MxhXab11NL

[bryan noel @Bryanjnoel]

We spent about $2,200 and got 1.5 million impressions.

The idea: put six women engineers through a full fashion shoot. Hair, makeup, stylist, the whole treatment. Nobody in architecture and engineering had ever done it.

But the fashion shoot wasn't what worked. At the luncheon where we pitched it, the CEO asked the women to tell their stories, and they were better than anything I'd have written. So we scrapped the plan and made it a video campaign instead.

The films that traveled furthest weren't the polished announcements. They were the ones with a real human sentence for a title. "I was told no 14 times." "My mom is an engineer."

People don't click a corporate holiday post. They click a person.

Use AI to strip the time out of the nonhuman parts of your business so you have more room to elevate the human part. Not to replace it. To free yourself to invest in it. As everything else gets generated into sameness, a true human story becomes the rarest thing a brand can offer.

[bryan noel @Bryanjnoel]

Wrote the whole thing out, including the Hackman math on why the load grows exponentially and the two structures that actually pull it back: https://t.co/WIEUUGwm2D

[bryan noel @Bryanjnoel]

Main post:

Your org chart says you manage 7 people.

You don't. You manage 7, plus the 3 accounts you never really handed off, plus the design reviews you still sit in, plus the 2 directors whose work you quietly redo, plus their whole teams, because the second you manage a director at the task level you inherit everyone under them.

Count it that way and it's not 7. It's closer to 40.

That gap between your org chart and what you're actually carrying is your shadow org. It's where culture quietly breaks. Not because anyone did anything wrong. Because you crossed a threshold you can't see, and the company pays for it in symptoms nobody traces back to the source. Decisions get relitigated. Your team stops fully owning things. Good people get tired in a way they can't explain.

The tell isn't in a report. It's in your next leadership meeting. Notice how much of it is you talking.

The more I talk, the less I say. Every point you make in that room is a decision you just pulled back onto yourself. The leaders who've actually let go of the shadow org are usually the quietest people in their own meeting. The talking isn't the leadership. The restraint is.

[bryan noel @Bryanjnoel]

“Sir, I must tell you that I refuse to obey your order.” Captain Staros https://t.co/tpoECN56qd

[bryan noel @Bryanjnoel]

What are the benefits of inviting your team to investor meetings?

[bryan noel @Bryanjnoel]

Music is culture—and culture drives customer behavior.
💰 Goldman Sachs just raised their music industry CAGR.
📈 Money is shifting from hype to infrastructure (finally).
🚀 7M artists upload 150K+ songs/day—but where are the tools to scale their business?

[bryan noel @Bryanjnoel]

Trump Signs Executive Order to Create U.S. Sovereign Wealth Fund, Eyes TikTok Acquisition- Trump says, “I have the right to do that." Do you agree with a government owned social platform?

[bryan noel @Bryanjnoel]

Spotify posts $1.5B EBIT with 263M subscribers and competitor Apple Music reporting 93M. According to CNET, Spotify is winning with its social features, personalized playlists, and freemium model and wide range of content.

[bryan noel @Bryanjnoel]

Triller raises $50M in funding with KCP Holdings Ltd. being the lead investor. CEO Wing Fai Ng “At Triller, we’re not just building a platform — we’re leading a movement."

[bryan noel @Bryanjnoel]

This shit is wild.

[Sentiment @5entiment]

How much is your VOTE worth? 🗳️ = 💰 https://t.co/Ed5gIvvkfP via @YouTube

[bryan noel @Bryanjnoel]

@GiveSentiment @YouTube Those political ads in the video are bonkers 😬😬😬

[bryan noel @Bryanjnoel]

@GiveSentiment What steps can we take?

[bryan noel @Bryanjnoel]

@GiveSentiment Nope. NOT AT ALL 🤷‍♂️🤷‍♂️🤷‍♂️

[bryan noel @Bryanjnoel]

@livefazt1 @GiveSentiment @ncdc919 Isn’t that the truth.

[bryan noel @Bryanjnoel]

@GiveSentiment Yeah, I see in different social circles, people have to justify their political opinion based on who they are around. “I don’t like Trump… but…” same for both sides. It’s almost like we have been trained to protect our opinion for fear of being rejected.

[bryan noel @Bryanjnoel]

@RyanHoliday @RyanHoliday just stumbled upon “Ego is the Enemy” through a Audible search and fuck bro. Your ability to slap the ego while embracing the true self at the same time through words is on point. Much respect 🙏🙏🙏

[bryan noel @Bryanjnoel]

@bennyjohnson In first class!?!? we used to that in the back.

[bryan noel @Bryanjnoel]

@elonmusk The press is a great resource. Everything they tell me to do, I know to do the opposite.

[bryan noel @Bryanjnoel]

@jen_bonnett @thatdonnyslater @PoteBaby @gritconference Thank you for hosting an amazing conference 🔥🔥🔥