What does the future of influence look like? This is the subject our Global Chief Strategy Officer, Mobbie Nazir, will be exploring at @Cannes_lions.
She'll be joining the Future Gazers panel on Monday 19th June 12:45 at the Terrace Stage #CannesLions20…
Dive into this week's roundup of social media news, including:
🧑🤝🧑 Instagram launches ‘Collaborators’ in broadcast channels
🔤 Leaked content reveals more about Instagram’s text based app
📹 TikTok launches Effect Creator Rewards
https://t.co/OE9oYVzSL1
This week on The Feed: Gen Z celebrate ‘chaotic working’, marked by floods of TikTok’s showing theoretically unhinged and proudly annoying behaviour in the workplace ⬇️
https://t.co/5OkE5EEBq4
We're delighted to have picked up a Silver in the Social Media Agency category at the Campaign Global Agency of the Year Awards! It's been a year to remember - a big thank you to our team for all their hard work ⭐ @Campaignmag
#ThursdayThoughts - The latest figures reveal that the typical internet user now spends an average of 6 hours and 35 minutes per day using connected tech 🖥️📱
Black Perspectives is back! Check out our blog for some background on the Instagram live series and what to expect for episode 1 on Monday ⬇️https://t.co/heUGWzTY1v
The fourth trend explored in the report is Deliberate Living ➡️ Value is derived from consumption that brings outsized impact and joy - off grid living and the rise of the simple life as digital life hacks enter a new era. Read the full report here: https://t.co/hI0ZB58bAM
Follow the feed on Instagram - our cultural insights publication, tracking culture at the speed of social to maximise impact for brands ⚡ https://t.co/WFzoufZG6I
This week on the feed: Fashion brand Heaven is modernising '90s grunge nostalgia for Gen Z - TikTokers are jumping on a ‘how to dress like a Heaven model’ trending sound, demonstrating how Gen Z is swapping nostalgia for newstalgia 👗https://t.co/amnBwVajPw
The third trend of the report is Performative Denial 🎀People are constructing and editing ‘the good life’ into being and living in wilful denial, clinging onto the high life even when ‘value’ should be out of reach. Sign up to our webinar to hear more! https://t.co/DL015XPuen
RT @creativebrief: Join @wearesocial on the 16th of May at 9:00 am for its latest global webinar: Rethinking Value During a Cost of Living Crisis.
RSVP/find out more: https://t.co/3glK9P7qLL
Could Reddit become a place where brands can target niche audiences who are engaged with specific interests or passions? Mira Kopolovic, UK Director of Cultural Insights, comments on the high risk, high reward nature of Reddit in @Campaignmag ⬇️https://t.co/GfiVZ5KCiJ
Trend 2: New Materialism - people are rejecting and rebuilding old ideals of what ‘value’ looks like. Instead of trying to live up to old ambitions, there’s a powerful impulse to put all preexisting notions of ‘value’ in the bin and remake entirely new ones 💰