Benjamin Schiller

Hosting an AI show @itsmainstreamtv & running a media shop | Prev: @FoxNews, @CNN, & @MSNOW | @NewhouseSU Alum | @Marlins Fan |

[Mainstream @itsmainstreamtv]

On this week's show:

@shiv_kampani (@autumn_ai_inc)
& Ajay Tripathy (IBM Kubecost)

+ OpenAI, Apple, Anthropic, Stripe x OpenRouter, Cursor, Google, Nvidia, and more!

[Benjamin Schiller @Bsschiller]

@shiv_kampani Thanks Shiv. Enjoyed the conversation.

[Benjamin Schiller @Bsschiller]

Introduced a new segment this week.

@UseCorgi is all over the startup world right now in NYC & SF. They are leading the distribution game.

[Mainstream @itsmainstreamtv]

By now, most people in the AI & startup world have heard of Corgi. Especially, if you're active here on X.

And if you haven't, you're living under a rock.

I'm bullish on them. Not because of the product — because of how they're using this platform to push the name out.

[Mainstream @itsmainstreamtv]

On this week's show:

Mark Thomas (@FLFusion)

+ Mark Zuckerberg, Corgi, ChatGPT, Claude's gym hack, NVIDIA, Apple, Roku, and more!

[Benjamin Schiller @Bsschiller]

@brandonturp Just launched an AI news program @itsmainstreamtv !

[Mainstream @itsmainstreamtv]

On this week's show:

- @lvittayarukskul (@joinwaterlily)
- @zachmoskow (@concentrateai)

Apple vs. OpenAI, SpaceX, Alibaba & Qwen, DoorDash, Bending Spoon & Airtable, and more!

[Benjamin Schiller @Bsschiller]

Launched something cool today. Super excited about this project.

[Mainstream @itsmainstreamtv]

Welcome to Mainstream!

The thesis is simple.

Artificial Intelligence is no longer a section of the tech conversation, it's its own conversation now.

It's now Mainstream.

[Benjamin Schiller @Bsschiller]

Come work with me and some awesome founders at the end of May! Check out the link from Chris' tweet or shoot him a DM.

[Chris @cdossman]

Next NYC AI Co-working is Thu May 28 at 26 Broadway.

Workday for AI founders/engineers, demos 2-4pm, food/drinks + wine tasting after.

April crew: @belencusi @alexmiz @thegutpod @dcsan @Hailoswailo @JunlinGuo @eedrareti

https://t.co/B3tYfc5MBp

[Benjamin Schiller @Bsschiller]

@cdossman @thegutpod @VegaStyleCode @dcsan @djp55 @hailoswailo @niazoff @SwanVR @FDHNYB @VontariusF Super excited for it and to meet you all!

[Benjamin Schiller @Bsschiller]

@adamcohenhillel @c_gro @MylesCerca

Feel like this format works across the board — build a real, relatable story around the problem and make the product the natural solution. think this could be interesting for what you’re building

[Benjamin Schiller @Bsschiller]

We turned an @IShowSpeed stream into a “news report” ad for a South Florida experience brand — and it was an overnight hit.

106x reach vs followers
Hundreds of shares
Dozens of comments
All in 24 hours

The founder’s phone hasn’t stopped buzzing.

[Benjamin Schiller @Bsschiller]

Best part: people thought it was a real news segment.
That's the point.

Native ads perform a lot better in 2026.

Speed rode along with EZ Raider Fort Lauderdale while live to 53M subscribers.

We maximized that moment by turning it into their most-watched reel on their IG.

[Benjamin Schiller @Bsschiller]

@_saberamani Exactly, no one can guarantee vitality, but the best we can do is increase the odds through different strategies.

[Benjamin Schiller @Bsschiller]

Last week I was talking with a SaaS founder about attracting early users.

We were discussing inbound strategies when I suggested posting consistent content.

He stopped me and said:
“I don’t want to do marketing… what if it flops?”

[Benjamin Schiller @Bsschiller]

The real difference: good agencies don’t just post consistently.

They test consistently.

Ship content → read signals (hook rate, watch time, shares) → adjust → scale what works.

That’s how you remove the “what if it flops?” fear.

[Benjamin Schiller @Bsschiller]

2) Storyline (retention)
Setup → Build → Payoff.

3) Visual + audio (scroll stopping)
Text overlays, b-roll, quick cuts, sound design.

No “talking head with nothing happening.”

Retention = distribution.

[Benjamin Schiller @Bsschiller]

Currently running a content sprint with a startup brand.

First piece of content went out last night.

As of this morning it’s reached ~13x the account’s audience.

Early-stage brands don’t need huge followings — they need a system that gets them in front of new people.