Ben Ard

Marketing + AI | Co-Founder @Masset_ai, Creator ex @getweave | Content Amplified Podcast Host | Husband, dad, book nerd, meat smoking, BYU, LDS

[Ben Ard @BuildModeBen]

This will be used a ton!

[ClaudeDevs @ClaudeDevs]

Claude Code artifacts can now call MCP connectors, letting you build dashboards and apps that can fetch information and take actions for each viewer on demand.

Available on Pro, Max, Team, and Enterprise plans. Not available on publicly-shared artifacts.

[Product Watch @productwatch_io]

The next competitive advantage in B2B marketing might not be creating more content... it might be making better decisions with the content and data already available. 📈

Two tools taking interesting approaches:

1️⃣ @elentariaAI
Instead of relying on guesswork, it analyzes business data, evaluates multiple marketing and sales channels, and recommends a GTM strategy based on actual performance. Even more interesting, it keeps learning from revenue outcomes and refines its recommendations over time.
2️⃣ @masset_ai
Every marketing team has content scattered across different platforms. Masset brings everything into one AI-ready hub, ensuring both people and AI agents always work with the latest approved assets. Less confusion, more consistency.

The common theme? 🤔
AI is gradually moving beyond content generation and becoming a decision-making layer for marketing teams.

Less time searching.
Less time guessing.
More time executing.

Which sounds more valuable to your team right now?

- Smarter GTM recommendations
- Better content organization for humans and AI

@Ayda__gol @k_mansourizadeh @BuildModeBen

[Ben Ard @BuildModeBen]

@claudeai At this point you might as well just make this permanent on the subscription.

[Ben Ard @BuildModeBen]

@FiredUpCoug I'm not the guy to test, but I have a friend who often beta tests card games and loves to give feedback. I can put you in touch with him if you'd like.

[Ben Ard @BuildModeBen]

I wanted to know if my site was actually optimized, or just looked fine.

Couldn't find a tool I trusted, so I built one.

AuditKit reads your live site and grades every part 🟢🟡🔴, then writes the exact fix for each problem.

Free and open source: https://t.co/4VEiKZHEAc

[Ben Ard @BuildModeBen]

@sophie_launch A skill library that teaches Claude Opus the working disciplines of Claude Fable 5.

https://t.co/4Cfg66O4UH

[Ben Ard @BuildModeBen]

@gregisenberg I'd love to talk about the idea that marketers, with ai, are now builders.

[Ben Ard @BuildModeBen]

@felixrieseberg Full open source website analytics software.

https://t.co/habnSCHePI

[Ben Ard @BuildModeBen]

Textbook surprise to delight move.

[Claude @claudeai]

We're extending access to Claude Fable 5 on all paid plans through July 12.

[Ben Ard @BuildModeBen]

@scottew It is pretty tasty stuff, ha ha.

[Ben Ard @BuildModeBen]

@UtahBusiness This is a legit event!

[Ben Ard @BuildModeBen]

@coreyhainesco Sent a PR your way with a couple updates/ideas.

[Ben Ard @BuildModeBen]

https://t.co/oOeZaHmDSy

[Ben Ard @BuildModeBen]

I dared Fable to build a brand-new 4th of July game in one shot. No help, no second try. It shipped it live to our blog: canvas fireworks, a high score board, share buttons. I bet you can't beat my high score.

[Ben Ard @BuildModeBen]

@jacksonemery04 Losing your hair does it too 😂

[Ben Ard @BuildModeBen]

@Joi2James https://t.co/L1b8ajAZOo

[Ben Ard @BuildModeBen]

@alexsssaint Content Alignment

[Ben Ard @BuildModeBen]

@lightsilver323 Like everyone said, distribution is the big one in today's market.

[Ben Ard @BuildModeBen]

@yuzu_jpg @X Hi! Co-founder of @masset_ai (coolest home for business content) and just launched https://t.co/K4VkglfkGl for making website analyics super easy in your llm. I'm a marketing nerd who became a builder with ai.

[Ben Ard @BuildModeBen]

@trq212 This is what I needed to hear. I'm all for this and thank you for clarifying. The people just want Fable in the subscription and it makes total sense to understand capacities before doing it.