Motif: AEC software that actually works the way you do.
Real-time 3D collaboration. Live Revit + Rhino integration. AI renderings optimized for architecture. Browser-based.
Built by the industry, for the industry.
Introducing the Motif Design Challenge ๐จ
Design a bench, a bus stop, and a community food kiosk for a real US city. Best entry wins $5,000 + a year of Motif.
Free to enter. Closes June 26.
https://t.co/hg9yYWHFGb
Type a prompt. Get a render. On the same canvas as your sketches and 3D views.
Text-to-image is live in Motif ๐จ
Try it for free: https://t.co/nP9mkbjcYv
Motif is a 2026 Webby Honoree for the Apps, Software & Immersive, Productivity, Workflow, and Collaboration category ๐
Proud to be recognized alongside some of the best digital work of the past year.
๐ https://t.co/48wKNmCSst
Going to ATN Summit next week? Don't miss our CEO @amarhanspal take the stage to talk about why the "I" in BIM needs to evolve from information to intelligence
๐ https://t.co/SHSnakwqmb
Thrilled to announce Neha Batra as our new VP of Engineering ๐ฅณ
Neha most recently joins us from GitHub where she led product engineering. She's passionate about making tech easier to use to solve problems for humans โ a philosophy we can get behind ๐
Welcome, Neha!
2025, you've been good to us ๐ฅ
We came out of stealth, shipped 13 major features and 72 enhancements (yes, we counted), and nearly nearly doubled our team.
Thanks for building this with us โค๏ธ
https://t.co/95Sl1Yd2KV
Food, drinks, and real talk about the future AEC collaboration? Sign us up! ๐
Chicago folksโjoin Motif Principal Product Manager (and former Dynamo PM) Lilli Smith with the Chicago Dynamo Community. Dec 11, 5pm.
https://t.co/lN8fC1C08F
Our November updates were all about helping you explore design concepts faster and refine them with more control
We expanded our AI capabilities for early-stage design and smoothed out the daily workflows that were getting in your way
See what dropped ๐
https://t.co/xXQbmt9h8M
What if the software shaping our buildings was still stuck in the 90s?
๐๏ธ
Amar Hanspal @amarhanspal , former Autodesk executive and now co-founder of @BuildWithMotif , believes itโs time for a total reboot.
In our latest episode, Amar shares how he helped lead Autodesk through its massive cloud transformationโand why heโs now tackling one of the hardest challenges in tech: rebuilding the AEC (Architecture, Engineering & Construction) software stack for the AI age.
Chapters:
00:01 โ Early hustle: empathy learned through 100 customer calls a day
00:27 โ Discovering CAD on a microVAX and joining Autodeskโs early wave
02:57 โ From listening to choosing: the evolution of product judgment
04:50 โ First startup lessons: timing, humility, and asking customers to pay
05:19 โ Rejoining Autodesk and learning to scale leadership
07:00 โ Dot-com detour: building, raising, and shutting down a venture
07:31 โ Leading Autodeskโs cloud transformation and move into construction
08:45 โ Why computer vision led to Bright Machines
10:46 โ The birth of Motif: designing for carbon, complexity, and collaboration
12:49 โ Tackling the hardest problems first: scale and real-time teamwork
15:00 โ Starting with architects: where Motif begins
15:40 โ Product #1: a collaborative 3D workspace for context sharing
16:44 โ Embrace, then replace: winning users from legacy tools
18:07 โ โFigma meets Cursorโ โ AI as a co-designer for buildings
19:26 โ GTM strategy: human-in-the-loop now, product-led later
21:29 โ Founder vs. executive mindset: execution, resilience, and team
24:57 โ Real AI value: automating the boring, not the brilliant
27:46 โ Why Motif starts from a clean sheet (not geometry-first)
30:40 โ Measuring speed-ups and early user feedback
31:37 โ Defining success: love from users before scale
32:50 โ Lessons for AEC founders: problem-first, tech-second
33:19 โ Mythbusting BIM: it doesnโt have to be painful
33:37 โ Pride point: leading Autodeskโs cloud shift
34:27 โ Adobe vs. Autodesk: two paths to reinvention
35:26 โ Regrets and reflections: taking bigger swings sooner
๐๐ง Watch, listen, and follow on your favorite platform: https://t.co/hPW0WDyMqB
๐ Join the conversation on your favorite social network: https://t.co/ADxaZqXXue
#IgniteStartups #AI #Architecture #AEC #DesignSoftware #Innovation #Leadership #StartupFounders #ProductStrategy #DigitalTransformation
AI won't replace architects. But it will replace the old way of practicing architecture.
The difference? Tools that co-design with you vs. tools you fight against.
Our take on AI for AEC: https://t.co/BSWw8iF2zE
Joining #AECTech this week? Our Head of Product @MattJezyk is kicking off Friday's symposium at 9:10am
He'll share how we're solving today's collaboration chaos and where we're headed next
More on @TT_CORE's symposium here ๐
https://t.co/O94XBl4x4d
Small but mighty update: Increased resolution ๐ช
We've reworked how images and sheets load in Motif. Higher resolution detail appears exactly when you need it, then steps back when you don't.
Crisper visuals, zero performance hit โจ
We've got a jam-packed week ahead in Minneapolis and LA. Can't wait to connect with industry leaders, customers, and peers ๐
Attending any of these events? Reach out. We'd love to meet up
Here's where to find us ๐
We made the 2025 AI Disruptors 60 list! ๐
Curated by @GreenfieldVC and live on @TechCrunch, this list spotlights the most groundbreaking startups turning AI into real-world impact.
Thanks to our team, our customers, and everyone supporting this journey
https://t.co/pWtMgzQKe9
You deserve BIM tools that work with you, not against you.
We are building Motif on a set of principles that put you first. That means real ownership, fairer pricing, more joy.
We just published our Bill of Rights. Here are our promises to you: https://t.co/KW86ICslu5
Forbes Next Billion-Dollar Startups 2025 โ
We're honored to build for an industry filled with innovators who deserve nothing less than innovative tools.
Thank you to our incredible team and customers. Our journey is just getting started ๐
https://t.co/8YG4XM0PoG
In our latest webinar, we demo something that's been a game-changer for design teams: AI rendering that understands architecture.
Catch the replay of the full conversation here โ https://t.co/NXoNFpa1Ey
Introducing AI renderingโnow in Motif.
Transform sketches, model views, and ideas into stunning rendered images in seconds. Architecture-optimized AI rendering, native to Motif.
Learn more โ https://t.co/NWW9TTNVLp