Bukho Bonga

Helping beginners go from “I want to start a service business” to their first client.
Building the playbook in public.

[Bukho Bonga @BukhoB52529]

I spent the last year trying to figure out how to land my first online service client.

Now I'm documenting what I learn about:

→ Choosing a service
→ Finding potential clients
→ Sales conversations
→ Closing the first deal

Follow if you're on the same journey.

[Bukho Bonga @BukhoB52529]

@mskoriwilson Point taken, but the was a better of writing this to make it feel and sound more engaging.

[Bukho Bonga @BukhoB52529]

True learning is insightful.

[Bukho Bonga @BukhoB52529]

@ItsKieranDrew The most important marketing principle is: enter the conversation already happening in their head.

That's the angle all of your marketing should follow.

[Bukho Bonga @BukhoB52529]

The ideal conditions are simple:

• You've clearly studied their business.
• You provide a free audit or sample that demonstrates competence.

Enter the conversation already happening in their mind, and your odds of landing your first client increase dramatically.

[Bukho Bonga @BukhoB52529]

Why aren't you landing clients?

• Not enough people know what you sell.
• Your offer isn't compelling.
• You're asking for trust before you've earned it.

Fundamentally, you aren't landing clients because you don't understand the psychology of the business owner.

[Bukho Bonga @BukhoB52529]

Why aren't you landing clients?

• Not enough people know what you sell.
• Your offer isn't compelling.
• You're asking for trust before you've earned it.

Fundamentally, you aren't landing clients because you don't understand the psychology of the business owner.

[Bukho Bonga @BukhoB52529]

You know what I learned from scrolling on X for an hour everyday?

There will always be beginners who just got into the game you spent months operating in.

Serious newbies will pay to avoid your mistakes.

[Bukho Bonga @BukhoB52529]

@garyvee I disagree with you.

You might feel like you hate yourself because you don't build trust with yourself.

No one, but you is responsible for that.

[Bukho Bonga @BukhoB52529]

@garyvee To be frank, you'll die anyway. Just live the way you want to.

[Bukho Bonga @BukhoB52529]

@garyvee Perfectionism is really an excuse for indecisive people.

[Bukho Bonga @BukhoB52529]

@thejustinwelsh It's only a business is it has sales. If there are no transactions, then it's just an idea floating around in your head.

[Bukho Bonga @BukhoB52529]

@stijnnoorman Learning is a by-product of taking action.

[Bukho Bonga @BukhoB52529]

@ItsKieranDrew It's always more favorable to have another point of view rather than assuming the way you see things is always the best way.

Sometimes, you're wrong. It happens.

[Bukho Bonga @BukhoB52529]

@stijnnoorman Elimination of all forms of waste is one of the best methods to increase productivity and focus.

[Bukho Bonga @BukhoB52529]

Yes, AI can give you output. But it's much more accurate to get advice or education from someone who's already done what you want to do.

AI doesn't have lived experience, mistakes made or strategies implemented. It only gives output based on the information on the internet.

[Bukho Bonga @BukhoB52529]

There's a lot of speculation online about online education and courses not becoming a thing in the future.

I believe that to be false.

[Bukho Bonga @BukhoB52529]

There's a lot of speculation online about online education and courses not becoming a thing in the future.

I believe that to be false.

[Bukho Bonga @BukhoB52529]

@danmartell Be interested, ask questions and listen fully.

[Bukho Bonga @BukhoB52529]

@thedankoe I've lived life this way. I know this road too well.

It took me two years of "learning" before I startedy first business.

[Bukho Bonga @BukhoB52529]

@thejourneyofSF2 @Tim_Denning What are you selling?

[Bukho Bonga @BukhoB52529]

Instead of asking "how do I gety first client?" start asking "how not to get any clients?"

There are too many possible options of how to. How not to clarifies what not to do.

This becomes very useful for beginners drowning in information.

[Bukho Bonga @BukhoB52529]

@stijnnoorman Self improvement boils down to the same recurring themes:
- be disciplined
- have good habits
- prioritize your health
- spend time doing things you enjoy.

Just that creators online have thousands of angles of repeating the same thing.