In 2004, LEGO was on the brink of bankruptcy.
A $230 million loss the year before. Global sales had fallen 29% in a year.
The board brought in a 34-year-old to save it.
His first move was not a strategy deck. It was something most CEOs would never do.
Villanova HC Kevin Willard: "I'm gonna fire my staff."
Lauren Shehadi: "Not now."
Willard: "Yeah, I am. Because we've given up 8 points on underneath out-of-bounds defense. The only thing I'm gonna do is fire them and get a new staff." #MarchMadness