Bulletproof

The world's largest independent brand agency.
Creating desire through disruption since '98.
LDN | NYC | SGP | AMS | SYD | MEL | DXB

[Bulletproof @BulletproofIntl]

Pour Creativity
Meet L’OR’s next big move: Espresso Concentrate, created for a more personalised coffee world.
Our platform, “Pour Creativity”, turns coffee into a canvas for expression, blending premium craft with bold, fluid energy.

[Box @Box]

8 studios. 1.2 petabytes of creative assets. Clients like Diageo, Coca-Cola, and Heineken.

@BulletproofIntl uses Box to unify their global creative network, saving 1 to 2 hours per person per day and £10,000 annually while giving every studio the same connected, secure foundation for collaboration.

Full story here. 👇
https://t.co/P5aT85eWND

[Bulletproof @BulletproofIntl]

Milka meets Monopoly. Game on. 🎩💷

Two iconic brands, one irresistible concept: Milka bars transformed into collectable currency inspired by Monopoly’s legendary banknotes.

#Milka #Monopoly #BrandPartnership #Branding #Design

[Bulletproof @BulletproofIntl]

Out of the studio and onto the streets. This week, our team swapped screens for spray cans with @globalstreetart .

Massive thanks to Sam and the @globalstreetart crew for the energy, the insight, and the space to create.

#Bulletproof #GlobalStreetArt #Graffiti #Design

[Bulletproof @BulletproofIntl]

A double win for Bulletproof at the DBA Design Effectiveness Awards 🏆

Last night at the National Portrait Gallery was a corker as we celebrated our work for Royal Challenge (Diageo India) and Heineken at the DBA Design Effectiveness Awards.

[Bulletproof @BulletproofIntl]

With great cookies comes great responsibility 🦸‍♂️🍪

A dream project for a team of Marvel superfans.

We helped bring the OREO x Marvel – Stuf of Legends collaboration to life, designing four collectible, special-edition packs celebrating heroes from across the Marvel universe.

[Bulletproof @BulletproofIntl]

In this piece, our Executive Creative Director, David Beare, shares a 5-point Creative AI Manifesto - a call to use AI with intent, not impulse.

👉 Read more about the bet we’re making - https://t.co/fKBvIVbacI

[Bulletproof @BulletproofIntl]

Love at first pack 💘
Meet Toblerone Pink Crush — an ultra-limited edition (just 6,000 bars) designed to turn heads in travel retail.
From bold pink to sensory detail (yes, even a fragrance spritz), this is packaging made to create desire
#PackagingDesign #BrandDesign #Toblerone

[Bulletproof @BulletproofIntl]

Our Founder & CEO Gush Mundae has been appointed Jury President for Packaging Design at the 2026 @dandad Awards.
A huge honour — and a category close to our roots.
Looking forward to the ideas that raise the bar this year.
Read more via link in bio.
#DandAD #PackagingDesign

[Bulletproof @BulletproofIntl]

More recognition for our Smirnoff Flavours work 🏆
x2 Silver Awards at the World Brand Design Society, plus Bulletproof named in their Best Design Agency ranking — spotlighting the world’s most awarded studios shaping brand design today.
👉 See the work: https://t.co/ymatKEmWRi

[Bulletproof @BulletproofIntl]

🏮Celebrating the Year of the Horse🐎
For Lunar New Year 2026, we partnered with @penfolds on a limited-edition pack design. Inspired by the art of paper cutting, the Fire Horse captures movement, energy and craftsmanship — a modern expression with a nod to tradition #Penfolds

[Bulletproof @BulletproofIntl]

We built a brand-first digital home for @OREO 🍪
From shop to playground, https://t.co/Ahqa2VIppI is now an immersive brand experience — where fun and curiosity lead the path to purchase.

Playful. Addictive. Built to explore.

👉Full case study: link in bio

#BrandExperience #UX

[Bulletproof @BulletproofIntl]

Crafted to crush it 🍓💥
Our Australia studio brought the full-on energy to Smirnoff Crush - winner of Best Ready-to-Drink Campaign! 
#SmirnoffCrush #Design #MotionDesign #PackagingDesign #Bulletproof #Rewind2025

[Bulletproof @BulletproofIntl]

We’re hitting Rewind ⏪
As the year draws to a close, we’re looking back at the work that defined it!

First up: Toblerone. 🎁✨

Our London team took Toblerone outside the box with an anamorphic OOH that made gifting season huge. 🎁✨

#Toblerone #OOH #Rewind2025

[Bulletproof @BulletproofIntl]

Injecting soul into the science of food 🌱✨
We built a bold new brand for Tate & Lyle + CP Kelco — uniting two legacies into one science solutions powerhouse.

Learn more here: https://t.co/4shVLrKs1L

#Bulletproof #BrandDesign #TateandLyle

[Bulletproof @BulletproofIntl]

Gold looks good on Smirnoff Flavours 🥇
Designed by Bulletproof Singapore with Diageo India, this vibrant work has taken Gold at Graphis + 6 shortlists at the Transform Awards Asia.
Winners announced 20 Nov 👀
👉 https://t.co/3b4Rx3pjWp
#Bulletproof #Smirnoff #DiageoIndia

[Bulletproof @BulletproofIntl]

While luxury gets louder, Rolliefest moves quietly — invitation-only, relationship-led, built on passion not promotion.
We partnered to shape its brand strategy, identity & experience.
Read more in Esquire 👉 https://t.co/cb6ljTAKFn
#Rolliefest #Luxury #BrandStrategy #bulletproof

[Bulletproof @BulletproofIntl]

A brilliant night at the #Pentawards Gala — celebrating creativity, craft and collaboration with the best in the business. 🥂

Great to share it with Jeremy Lindley, David Marchant, Jo Smith, Mari Asiss, Pre Sitaraman and our own Chris Jenkins & Rebecca Barron.

#DesignExcellence

[Bulletproof @BulletproofIntl]

Could adidas have owned Oasis’ reunion with one line? Just DID it.
The truth was hiding in plain sight: aDIDas → Just DID it. Flip the script from promise to proof. Timely mic drop, timeless brand language.

🔗 https://t.co/ffIQMyTKLm

#BrandStrategy #Adidas #OasisReunion

[NBC News @NBCNews]

The new 'Barbie' movie is staying true to its pink traditions while simultaneously taking on systemic societal issues.

Some are calling the film a celebration of hyperfemininity being accepted into the mainstream. https://t.co/Sb42nl4Im2