Bulletproof

The world's largest independent brand agency.
Creating desire through disruption since '98.
LDN | NYC | SGP | AMS | SYD | MEL | DXB

[Bulletproof @BulletproofIntl]

A night to remember at Transform Awards 🏆 What a week for Bulletproof at the Transform Awards North America, where we took home eight wins, including four golds! From limited-edition packaging to brand worlds and brand evolutions, we’re thrilled to see our work with recognised.

[Bulletproof @BulletproofIntl]

Friday night, PENTAWARDS delight! ✨

Another win for our work with Milka & MONOPOLY, taking home Silver in the Best Limited Edition category at this year’s Pentawards on Friday, celebrating the brightest ideas shaping global packaging design.

[Bulletproof @BulletproofIntl]

From a new wordmark echoing the city’s bridges and architecture, to bespoke lettering drawn from its beloved bruin cafés, every detail bottles up a little more Amsterdam for 100+ markets worldwide.

Proost to that. 🍻

See the full case study — link in bio

#Amstel #Heineken

[Bulletproof @BulletproofIntl]

Passion. You can taste it. 🥃

In a tequila category drowning in sameness, Don Julio set out to rediscover what made it iconic. We went back to the source: the man, the myth, the visionary – Don Julio González.

[Bulletproof @BulletproofIntl]

Give in to More

Our job? Create a design system that does more than stand out. It dials up deliciousness, elevates the experience and sets up a distinctive platform to power future innovations.

#Cadbury #CadburyAndMore #PackagingDesign #Branding #FMCG #DesignAgency #Bulletproof

[Bulletproof @BulletproofIntl]

In his latest article, our Senior Strategy Director, Ben Porter, explores why the brands shaping the future of luxury aren't simply creating products people want to own, they're building worlds people want to belong to.

Read the new luxury playbook now: https://t.co/itP9mzAgxy

[Bulletproof @BulletproofIntl]

Forged in Mexican spirit 🇲🇽
For 80+ years, Tecate has been part of Mexican culture. We looked to the archives to strengthen its most iconic assets, led by the eagle—redrawn with purpose and ready to fly again. A bold new chapter for a true icon.
Discover more: 🔗
#Tecate

[Bulletproof @BulletproofIntl]

Pour Creativity
Meet L’OR’s next big move: Espresso Concentrate, created for a more personalised coffee world.
Our platform, “Pour Creativity”, turns coffee into a canvas for expression, blending premium craft with bold, fluid energy.

[Box @Box]

8 studios. 1.2 petabytes of creative assets. Clients like Diageo, Coca-Cola, and Heineken.

@BulletproofIntl uses Box to unify their global creative network, saving 1 to 2 hours per person per day and £10,000 annually while giving every studio the same connected, secure foundation for collaboration.

Full story here. 👇
https://t.co/P5aT85eWND

[Bulletproof @BulletproofIntl]

Milka meets Monopoly. Game on. 🎩💷

Two iconic brands, one irresistible concept: Milka bars transformed into collectable currency inspired by Monopoly’s legendary banknotes.

#Milka #Monopoly #BrandPartnership #Branding #Design

[Bulletproof @BulletproofIntl]

Out of the studio and onto the streets. This week, our team swapped screens for spray cans with @globalstreetart .

Massive thanks to Sam and the @globalstreetart crew for the energy, the insight, and the space to create.

#Bulletproof #GlobalStreetArt #Graffiti #Design

[Bulletproof @BulletproofIntl]

A double win for Bulletproof at the DBA Design Effectiveness Awards 🏆

Last night at the National Portrait Gallery was a corker as we celebrated our work for Royal Challenge (Diageo India) and Heineken at the DBA Design Effectiveness Awards.

[Bulletproof @BulletproofIntl]

With great cookies comes great responsibility 🦸‍♂️🍪

A dream project for a team of Marvel superfans.

We helped bring the OREO x Marvel – Stuf of Legends collaboration to life, designing four collectible, special-edition packs celebrating heroes from across the Marvel universe.

[Bulletproof @BulletproofIntl]

In this piece, our Executive Creative Director, David Beare, shares a 5-point Creative AI Manifesto - a call to use AI with intent, not impulse.

👉 Read more about the bet we’re making - https://t.co/fKBvIVbacI

[Bulletproof @BulletproofIntl]

Love at first pack 💘
Meet Toblerone Pink Crush — an ultra-limited edition (just 6,000 bars) designed to turn heads in travel retail.
From bold pink to sensory detail (yes, even a fragrance spritz), this is packaging made to create desire
#PackagingDesign #BrandDesign #Toblerone

[Bulletproof @BulletproofIntl]

Our Founder & CEO Gush Mundae has been appointed Jury President for Packaging Design at the 2026 @dandad Awards.
A huge honour — and a category close to our roots.
Looking forward to the ideas that raise the bar this year.
Read more via link in bio.
#DandAD #PackagingDesign

[Bulletproof @BulletproofIntl]

More recognition for our Smirnoff Flavours work 🏆
x2 Silver Awards at the World Brand Design Society, plus Bulletproof named in their Best Design Agency ranking — spotlighting the world’s most awarded studios shaping brand design today.
👉 See the work: https://t.co/ymatKEmWRi

[Bulletproof @BulletproofIntl]

🏮Celebrating the Year of the Horse🐎
For Lunar New Year 2026, we partnered with @penfolds on a limited-edition pack design. Inspired by the art of paper cutting, the Fire Horse captures movement, energy and craftsmanship — a modern expression with a nod to tradition #Penfolds

[Bulletproof @BulletproofIntl]

We built a brand-first digital home for @OREO 🍪
From shop to playground, https://t.co/Ahqa2VIppI is now an immersive brand experience — where fun and curiosity lead the path to purchase.

Playful. Addictive. Built to explore.

👉Full case study: link in bio

#BrandExperience #UX

[Bulletproof @BulletproofIntl]

Crafted to crush it 🍓💥
Our Australia studio brought the full-on energy to Smirnoff Crush - winner of Best Ready-to-Drink Campaign! 
#SmirnoffCrush #Design #MotionDesign #PackagingDesign #Bulletproof #Rewind2025