The Koonung Creek Trail was temporarily reinstated back to a creek, maybe bad timing to go off piste the regular bunch ride route #flooding#llcc#womenscycling @llcc_pedla @thepedla
How to create a lifestyle brand around cycling - for MAAP, it's about creating an all encompassing lifestyle brand by building engagement through memorable experiences #branding#brandbuilding#lifestyle
https://t.co/ByAtPpIcmV
Unlike FANG: Facebook, Amazon, Netflix & Google who are everything to everyone, focusing on niche markets, i.e. cycling & surfing to name a few drives an emotional connection & stickiness that attracts businesses and brands to advertise & connect through a 2 sided marketplace