Those bad burritos must have been cursed: My food-poisoned, fever-addled brain dreamt I was back in college, waiting in line at the bookstore behind @DanhausenAD! He was excited to get his brochurehausen and pick out classes. Won’t you be very nice and lift this very evil curse?
HBO Max is a great case study of admitting a mistake, and using the backtrack as a marketing opportunity.
The social media team is crushing it right now.
The HBO Max social team is doing yeoman's work, leaning into the absurdity of their boomerang rebrand and diffusing ridicule by getting in on the joke
This is excellent work and exactly what a social handle is for