Businessyard

let's help you master storytelling, content marketing, and sales.

From brand reviews to business insights, we equip you to attract customers and boost sales.

[Businessyard @BusinessyardNG]

Writing, like any other skill, requires constant practice.

Today, we will show you how to write any content creatively, purposefully, and with ease.

A Thread🧵

[Businessyard @BusinessyardNG]

Your customer doesn't need to know everything it took to create the product; they need to understand why the product is worth paying for.

What's the hardest part about stating your price confidently?

[Businessyard @BusinessyardNG]

Do you always feel bad whenever you mention a price to a customer?

We've heard from many brand owners who said they were afraid of quoting a “high” price to their clients...

Because they were afraid of losing them….

[Businessyard @BusinessyardNG]

• Don't list your supply chain issues, inflation, or hours spent designing the product to validate the price.

• Explain what the customer gets, not how hard you worked to make it…..

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4/4

Because when people can clearly see the value, they won't just see the price they'll understand why it's worth paying.

Have you ever lowered your price thinking it would bring more customers? What happened?

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1/4

What if lowering your prices is actually costing you customers?

Low prices do not guarantee sales….

Most brands make the mistake of underpricing their products….

Probably because they think that will bring in more customers...

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3/4

Improve your customer service...

Enhance your brand visibility….

Let your customers see the quality of your product or service and ascertain that it's actually worth the cost….

[Businessyard @BusinessyardNG]

And they've been aligning with the brands vision.

This makes it easier for everyone to work towards the same goal and bring the vision to life.

A vision becomes easier to achieve when everyone is working towards the same goal.

[Businessyard @BusinessyardNG]

It's difficult for a single person to bring a vision to life.

That's why team work and collaboration is very necessary.

And at Business Yard, we prioritise these things.

Our team members understand the vision of the brand…

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When does your business need change?

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They have loyal customers who recommend them and genuinely want to see the brand succeed.

That's the difference between a brand people simply buy from and one people rally around.

Which kind of brand are you building?

Follow Businessyard for more practical business insights.

[Businessyard @BusinessyardNG]

How frequently a customer patronises your brand depends on you.

As much as making sales is very necessary, prioritising your clients is also very important.

Consider these two brands.

Brand A

They only reach out when there's something to sell.

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Brand B

They sell too, but they also take time to educate their audience, listen to their customers and create meaningful interactions.

They make their customers feel valued and connected to the brand.

Over time, they don't just have customers.

[Businessyard @BusinessyardNG]

That's why, beyond selling, it's good to build relationships with your clients and prospects.

This fosters trust and makes them feel like they're a part of what you're doing.

People may discover your brand because of what you sell.

But what makes them stay?

[Businessyard @BusinessyardNG]

Your brand can be another “brand”.

People hear about you and decide to start patronising your brand.

And after some time, they stop….

You begin to wonder what exactly happened….

What you didn't do right.

[Businessyard @BusinessyardNG]

But the truth is, they likely didn't stop because your products were bad or your services were poor…

They likely stopped because they hadn't reached a point where they believed in your brand and everything it stands for.