Elsa Bustamante

Fragrance Category Manager at The NPD Group, I am a fragrance expert in brand strategy, digital marketing and product development.

[Elsa Bustamante @Busta_Beauty]

My piece on 'Perfumers Becoming Superstars'. Finally fragrance creators are getting the attention, respect and praise that they deserve!
#perfumers #BehindTheScenes https://t.co/kbj0ETYyoa

[Elsa Bustamante @Busta_Beauty]

"The Best New Perfumes Capture the Zeitgeist, From #MeToo to Wellness Mania #MeToo #womenempowerment #wellness #spiritualawakening https://t.co/khQ66Vfbve

[Elsa Bustamante @Busta_Beauty]

"Beauty is honing in on the mystical side of wellness"
#mindfulness #healing #mysticism
https://t.co/pbEwdInX56 utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=180828

[Elsa Bustamante @Busta_Beauty]

Bravo @floralstreet_ for price-consciously empowering consumers and educating them about scent https://t.co/97xFMULLUn #inclusivity #education #empowerment

[Elsa Bustamante @Busta_Beauty]

As wellness becomes our new religion, "is there a way to create a version of “self-care” that goes beyond just the self?" #wellness #doinggood https://t.co/VNdOBnhVTZ

[Elsa Bustamante @Busta_Beauty]

Raf Simon's 1st fragrance with Calvin Klein, Women, is a beautiful emblem of modern femininity that embodies "unity and inspired strength" #Metoo https://t.co/NabR53T91H

[Elsa Bustamante @Busta_Beauty]

"By driving innovation and disrupting the way of doing business, the new American beauty brands spur real, lasting change around the globe" #americanbeauty #innovation @pinrose @glossier @kkwbeauty @beautybakerie @fleshbeauty @drunkelephant https://t.co/cUI4UYraEk"

[Elsa Bustamante @Busta_Beauty]

Could not think of a more enchanting and extraordinary new beauty sanctuary at @saks #saks #storeofthefurure #innovation #beauty @ljensen_beauty @amndgonz @face_gym @LouboutinWorld

[Elsa Bustamante @Busta_Beauty]

@ljensen_beauty Thank you! 😊

[Elsa Bustamante @Busta_Beauty]

How to choose a fragrance online... #digitalsampling #influencer #digitalstrategy #discoveryset #directtoconsumer You Can’t Smell the Internet https://t.co/w3QRZB5YpK via @BoF

[Elsa Bustamante @Busta_Beauty]

Perfumers Step Into the Spotlight #perfumer #authenticity #madetomeasure #fredericmalle #artisans https://t.co/Dvz8MU7gcr via @wwd