Punks x MoMA. Full stop.
Now, seeing the words @larvalabs beneath that iconic MoMA logo, I’m pinching myself.
In a space where it can be hard to think even a few months ahead, it’s surreal to look back and realize that nearly four years ago, “Punks x MoMA” became a personal benchmark for what would be the result of thoughtful long-term stewardship of the collection. Conversations with this institution, and many others, began back then: education and translation.
In the end, it took the Punks themselves to bring it home. Thank you @kukulabanze, @ArtOnBlockchain and Mara, @CozomoMedici, @judithESSS, @NTmoney, and @Rhyd0n with a helping hand from @10F1_art, @Noahbolanowski, and of course, @nodefnd behind the scenes. 😉
I’ve watched this project be defended and loved by the Punk community for years. Seeing these artworks now enter MoMA’s collection is a testament not just to the art and the artists, but to the people who carried the project forward. This acquisition by @MuseumModernArt will further cement CryptoPunks in the art canon and ensure the work’s long term preservation and study. But it’s the collectors, builders, and artists who made CryptoPunks what they are, and ultimately, what they will be. That should never be forgotten. This is OUR moment Punks. (And Squiggs too). Let’s take it in.
Terraforms 4th Anniversary chat today
Post questions, memories, and people you’re grateful for below
We’ll talk about the tremendous individuals and projects around our scene, moments in the history of the hypercastle so far, and the years to come !
https://t.co/6CmLXT2vO1
We used to call this transmedia planning (shout out to Henry Jenkins and MIT Media Lab). When I worked on HBO we’d activate more than a dozen supplemental niche touch points for some campaigns to supplement the main media buy and PR push. Didn’t matter if these elements didn’t scale. It was all in service of the narrative promoting the premiere. Gave super fans a treasure hunt spread across the entire internet. We had a True Blood audio upload on a random platform that got ~1000 unique streamers (same day we did a $200K IGN roadblock). Those 1000 true fans mattered just as much as the 1M impressions we got on the HPTO. This was before everyone got obsessed with performance metrics. Before algorithmic feeds. Media planning was storytelling and craft. The most special fan service things didn’t scale bc that wasn’t the point.
“I was always told we should make some place better than when we got there. So that was a motto for my life.”
-Lenny Wilkens
He did just that. What a legend. RIP Coach