One fun aspect of localization is the adoption of “wasei ego” (non-nativeEnglish terms made in Japan) into common English parlance. The biggest one is “level up.” In the 70s/80s everyone use “gained/advanced a level,” but the JP term was so punchy it was immediately adopted!
#EVO2026 の現地にて #RivalsofAether2 の日本語配信のコメンテーターを務めさせてもらいます!
アメリカで大人気のゲームジャンル:プラットフォームファイターズの魅力を@bozitomaSSBM と共にお届け致します
Back on the EVO commentary mic for the first time since 2018! Catch me on the Japanese stream for RivalsofAether2 live at EVO2026! 🔥