SB’s Building Home Services

Currently building a Montreal-based cleaning business

[SB’s Building Home Services @BuyHomeServices]

Hey! I'm SB, a former consultant with 6+ years of experience advising PE firms in NYC. Recently, I decided to break free from the mundane ppt decks and bet on myself. Welcome to my diary, where I'll be sharing thoughts from the world of home services investing and building.🏠

[SB’s Building Home Services @BuyHomeServices]

What % of revenue are you spending on marketing for your residential cleaning company? Been growing top-line but have not scaled marketing spend with it.

[SB’s Building Home Services @BuyHomeServices]

@TheBizDad Impressive! How are you handling the equipment side? These jobs certainly required more expensive specialized equipment. Do you sub to smaller companies that are well equipped?

[SB’s Building Home Services @BuyHomeServices]

@nathan71990540 @becomeamannow Sorry Nathan but this is terrible advice. I agree with OP.

[SB’s Building Home Services @BuyHomeServices]

@juancrawfordSMB Did carnivore. Lost 10 lbs in 2 weeks (170->160). Mental clarity was incredible as well.

[SB’s Building Home Services @BuyHomeServices]

@juancrawfordSMB Yep… and it’s always <24 hours before the clean.

[SB’s Building Home Services @BuyHomeServices]

@DanKats23 $50 each. We make about 10K revenue a month.

[SB’s Building Home Services @BuyHomeServices]

@juancrawfordSMB Mind sharing how your revenue has evolved each month? I’m in month 4 and stuck at 6-7k!

[SB’s Building Home Services @BuyHomeServices]

@etienneduchain1 Shake Shack for sure.

[SB’s Building Home Services @BuyHomeServices]

@DanKats23 Mind sharing how you quoted this?

[SB’s Building Home Services @BuyHomeServices]

@austinthorne @theseoguy_ How long did it take them to get on the first page?

[SB’s Building Home Services @BuyHomeServices]

Our conversion rate plummeted it this month. We were growing 80-100% month-over-month since launching in August, but November revenue is expected to be down ~40-50% compared to October. Hmm.

[SB’s Building Home Services @BuyHomeServices]

@ianncushing Cheat code

[SB’s Building Home Services @BuyHomeServices]

@becomeamannow I say go for it.

[SB’s Building Home Services @BuyHomeServices]

@SMBAdwords 70-90 clicks/m. CTR is ~8%. Been most successful with our main page as landing page. Subpar results when we link to the booking form or services.

My first time marketing so I was wary of spending more until I felt more confident. Need to spend more. as November's been too slow.

[SB’s Building Home Services @BuyHomeServices]

Our marketing strategy's been cautiously paced. For months, we've spent ~$500/m on Google Ads and ~$500/m on a high-ranking 'top cleaning companies' article. Google LSA doesn't exist in Quebec.

November's been our slowest month so far. Feel like it's time to bump the budget.

[SB’s Building Home Services @BuyHomeServices]

@ken_cleans Literally been thinking all day about increasing our paid spend.

Facebook groups have been great for us. We win a good number of new customers every month for $0.

[SB’s Building Home Services @BuyHomeServices]

@etienneduchain1 ME. Thank you!

[SB’s Building Home Services @BuyHomeServices]

@ianncushing Are you distributing door hangers yourself?