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Digital PRs rejoice! Our brand new media list building tool, ListIQ, is out of beta and available to all!
You can build media lists via Google News search with a few clicks.
Head over to BuzzStream to check it out for free!
#digitalpr#pr#mediarelations#linkbuilding#seo
Here are the first two things to do when you start digital PR campaigns for a new client or site. 👇
Thanks to Robbie Mann for the second tip on this list.
#emailoutreach#digitalpr#linkbuilding
I had a great conversation on the @buzzstream podcast with Bekki Ramsay of @RVUeng about the strategy behind re-pitching content for @mojomortgages
This one is loaded with a ton of great tips. I've outlined a few here:
📝 - Add a Boilerplate - Include a quick site description in every outreach to keep your brand top-of-mind for journalists needing expert commentary later.
🔗 - Look Beyond Links - Analyze why coverage happens. Tracking this can reveal new angles and when and how to pitch.
💡 - Turn Social Wins into PR - Convert popular social posts into PR pitches—if it resonates with your audience, it can do the same in media. (Or vice versa)
🔍 Scout Competitor Backlinks - Track competitor coverage to find new contacts to pitch (and content ideas)
✍️ - Personalize Expert Commentary - Customize expert quotes for each journalist’s interests—don't mass-email the same quote.
See the full video here: https://t.co/3cgahvRZsY
#digitalpr #linkbuilding
Do your emails contain all the information the journalist or site owner needs to act on your request?
Remember, our job as PRs and link builders is to make their lives easier.
That was the very first thing I ever learned.
❌ Skip the open-ended emails.
In my podcast conversation with @hannah_bo_banna, she had an awesome idea.
Could you take your email pitch and write an article using only the information you provided?
If not, what's missing?
Fill in the blanks.
1️⃣ A clear connection to their industry/beat
2️⃣ Key takeaways
3️⃣ Link to data
4️⃣ Link to a published piece
5️⃣ Expert Quote
6️⃣ Media/Visuals
This also applies to link-building requests or guest post submissions.
❌ Your email target shouldn't have to do any of their own research.
1️⃣ A link to your article
2️⃣ A link to their article
3️⃣ Necessary copy changes/updates
4️⃣ Post ideas (if guest posting)
#digitalpr #linkbuilding #emailoutreach
This week, we have built links for clients on these mega domains: TheIndependent, TheMuse, PsychCentral, Express, Mirror, HomeBuilding, HuffingtonPost, iNews, BobVila, IdealHome, Bustle, and Rover.
And today, I'll be discussing why these links matter with Alexandra Tachalova from @DigitalOlympus and these mega brains:
🧠 @JasperMorris98 (Jasper Morris)
🧠 @buzzstream (Vince Nero)
⏰ TODAY @ 5 PM CEST/11 AM EST
In the latest @BuzzStream Podcast episode, I sit down with Amelia Selby, Head of PR at SEO Travel, about how smaller brands can still make a big impact with smart PR strategies.
Full ep here:
https://t.co/lJXG5r23Ge
In the latest @BuzzStream Podcast episode, I sit down with Amelia Selby, Head of PR at SEO Travel, about how smaller brands can still make a big impact with smart PR strategies.
Full ep here:
https://t.co/lJXG5r23Ge
This week's @buzzstream newsletter just went live!
- 🏙️ Researching, writing, and pitching a city index study from Jodie Booras
- 🎥 Fresh insights from our @brightonseo panel with @OliviaBence@dixon_jones, @Miss_HanaB
- 💡Ego bait tip and more!
https://t.co/7HYR3Mjnrn
Our latest @buzzstream newsletter is live! Including:
🔗 New link building stats to transform your SEO and digital PR strategies.
🎙️ New pod ep w/ @BrockbankJames of @digitaloftuk on content relevance
And much more!...
https://t.co/Wl8DWJuKo1
Just dropped a new @buzzstream podcast episode with @BrockbankJames from @digitaloftuk !
Key takeaways:
🔗 Relevancy in links is crucial
🛠 Evolving SEO strategies
📊 Measuring relevancy with NLP tools
🧠 Learn from others' strategies
https://t.co/kC1XzZYt3k
This week's newsletter just went live...featuring 👇
✉️ Fresh email templates from the experts
🎥 Podcast with @NickLeRoy of @SEOjobscom
⛓️ Link building using freemium tools
Check it out here: https://t.co/7ZksbAIPla